Factors affecting awareness and retention of Ar Rahnu customers: A case of Ar Rahnu YaPEIM in Kedah

The establishment of Ar Rahnu YaPEIM has influences a lot to individuals, society as well as to the economic growth of the country. The existence of Ar Rahnu is not only to promote Islamic collateral financing style or for earnings oriented rather to achieve and seek the pleasure of Allah. The numbe...

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Main Author:	Yusriza Helwany, Mt Yusuf
Format:	Thesis
Language:	eng eng eng
Published:	2020
Subjects:	BP174 The practice of Islam HF5001-6182 Business HG Finance
Online Access:	https://etd.uum.edu.my/10064/1/s823795_01.pdf https://etd.uum.edu.my/10064/2/s823795_02.pdf https://etd.uum.edu.my/10064/3/s823795_references.docx
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id	my-uum-etd.10064
record_format	uketd_dc
spelling	my-uum-etd.100642023-10-15T07:23:13Z Factors affecting awareness and retention of Ar Rahnu customers: A case of Ar Rahnu YaPEIM in Kedah 2020 Yusriza Helwany, Mt Yusuf Raja Hisham, Raja Rizal Iskandar Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business BP174 The practice of Islam HF5001-6182 Business HG Finance The establishment of Ar Rahnu YaPEIM has influences a lot to individuals, society as well as to the economic growth of the country. The existence of Ar Rahnu is not only to promote Islamic collateral financing style or for earnings oriented rather to achieve and seek the pleasure of Allah. The numbers of Ar Rahnu branch is reported increasing year by year. In order to raise awareness among the society, optimistic action must be conducted to ensure the success of the organization. This study then attempted to examine the relationship between reputation and religiosity towards the awareness of Ar Rahnu’s customer in Kedah. Quantitative research design is chose in this study where survey is used as the main appliance for gathering data. The sample study contains 350 respondents and the data is analyzed using SPSS version 25 and Smart Partial Least Squares (PLS) method version 3.0. The finding of the study revealed that there are positive/negative relationship towards the awareness and retention of Ar Rahnu’s customer; reputation and religiosity. This research then can improve the performance of Ar Rahnu and any other related body or institute which it can help to develop and conduct relevant program to such parties. This action consequently will contribute to the economic growth. Further study can be conducted within selected industry or business type at larger sample. 2020 Thesis https://etd.uum.edu.my/10064/ https://etd.uum.edu.my/10064/1/s823795_01.pdf text eng public https://etd.uum.edu.my/10064/2/s823795_02.pdf text eng public https://etd.uum.edu.my/10064/3/s823795_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Raja Hisham, Raja Rizal Iskandar
topic	BP174 The practice of Islam HF5001-6182 Business HG Finance
spellingShingle	BP174 The practice of Islam HF5001-6182 Business HG Finance Yusriza Helwany, Mt Yusuf Factors affecting awareness and retention of Ar Rahnu customers: A case of Ar Rahnu YaPEIM in Kedah
description	The establishment of Ar Rahnu YaPEIM has influences a lot to individuals, society as well as to the economic growth of the country. The existence of Ar Rahnu is not only to promote Islamic collateral financing style or for earnings oriented rather to achieve and seek the pleasure of Allah. The numbers of Ar Rahnu branch is reported increasing year by year. In order to raise awareness among the society, optimistic action must be conducted to ensure the success of the organization. This study then attempted to examine the relationship between reputation and religiosity towards the awareness of Ar Rahnu’s customer in Kedah. Quantitative research design is chose in this study where survey is used as the main appliance for gathering data. The sample study contains 350 respondents and the data is analyzed using SPSS version 25 and Smart Partial Least Squares (PLS) method version 3.0. The finding of the study revealed that there are positive/negative relationship towards the awareness and retention of Ar Rahnu’s customer; reputation and religiosity. This research then can improve the performance of Ar Rahnu and any other related body or institute which it can help to develop and conduct relevant program to such parties. This action consequently will contribute to the economic growth. Further study can be conducted within selected industry or business type at larger sample.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Yusriza Helwany, Mt Yusuf
author_facet	Yusriza Helwany, Mt Yusuf
author_sort	Yusriza Helwany, Mt Yusuf
title	Factors affecting awareness and retention of Ar Rahnu customers: A case of Ar Rahnu YaPEIM in Kedah
title_short	Factors affecting awareness and retention of Ar Rahnu customers: A case of Ar Rahnu YaPEIM in Kedah
title_full	Factors affecting awareness and retention of Ar Rahnu customers: A case of Ar Rahnu YaPEIM in Kedah
title_fullStr	Factors affecting awareness and retention of Ar Rahnu customers: A case of Ar Rahnu YaPEIM in Kedah
title_full_unstemmed	Factors affecting awareness and retention of Ar Rahnu customers: A case of Ar Rahnu YaPEIM in Kedah
title_sort	factors affecting awareness and retention of ar rahnu customers: a case of ar rahnu yapeim in kedah
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2020
url	https://etd.uum.edu.my/10064/1/s823795_01.pdf https://etd.uum.edu.my/10064/2/s823795_02.pdf https://etd.uum.edu.my/10064/3/s823795_references.docx
_version_	1783729390571487232

Factors affecting awareness and retention of Ar Rahnu customers: A case of Ar Rahnu YaPEIM in Kedah

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