The awareness of Islamic banking products and services among non-Muslim students in University Sains Malaysia

Islamic banks have shown a positive growth that attracts many scholars, investors, and clients globally. In Malaysia, it has been almost three decades when the first Islamic bank makes its debut. Islamic banks have to compete with its conventional banks which have longer history than Islamic banks....

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Main Author:	Ali, Khalil Ismail
Format:	Thesis
Language:	eng eng eng
Published:	2019
Subjects:	HD56-57.5 Industrial Productivity HG Finance
Online Access:	https://etd.uum.edu.my/10069/1/s824814_01.pdf https://etd.uum.edu.my/10069/2/s824814_02.pdf https://etd.uum.edu.my/10069/3/s824814_references.docx
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id	my-uum-etd.10069
record_format	uketd_dc
spelling	my-uum-etd.100692023-03-14T01:58:23Z The awareness of Islamic banking products and services among non-Muslim students in University Sains Malaysia 2019 Ali, Khalil Ismail Abdul Rais, Shamsul Naim Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD56-57.5 Industrial Productivity HD28-70 Management. Industrial Management HG Finance Islamic banks have shown a positive growth that attracts many scholars, investors, and clients globally. In Malaysia, it has been almost three decades when the first Islamic bank makes its debut. Islamic banks have to compete with its conventional banks which have longer history than Islamic banks. Malaysia, one of the pioneer members of this emerging banks is also experiencing notable development in operating more than seventeen Islamic banking institutions. However, non-Muslim clients experienced difficulties when it comes to understanding of overall system, principles, features and sophisticated Arabic terms that Islamic banks use. This study examined the level of awareness, understanding and perceptions among the Non-Muslim’s students of USM on Islamic banking products and services. Data was collected using hand delivery questionnaire survey approach. Using non probability sampling, two hundred and sixty (260) Non-Muslim USM students’ respondents were selected to participate in this study. For the analysis, one-way ANOVA and Pearson Correlation Coefficient was adopted to analyse the results. The result revealed that most of the non-Muslim students in USM are not aware with some of the Islamic banks products and services. The study further found that although there is no significant relationship between understanding and awareness, a positive correlation between understanding of Islamic bank product and awareness among the non-Muslims students of USM exist. Also, the result showed that there is positive significant relationship between perception of Islamic bank product and its awareness among the non-Muslims students of USM. Moreover, the study found that demographic factors such as gender, age, religion, and level of education show no significant differences among respondents. This study provides theoretical and managerial implications for the Islamic bankers to attract non-Muslims customers and recommendations for future research in Islamic Banking. The managerial implication of this study is for the Islamic banking industry and managers should take all necessary steps to adopt marketing policies and other endeavours in order to make sure that all clients of Islamic banks understand the benefit of Islamic banking products, positive perception towards the Islamic banking products and services, and should have a maximum awareness of all the Islamic banking products and services. 2019 Thesis https://etd.uum.edu.my/10069/ https://etd.uum.edu.my/10069/1/s824814_01.pdf text eng public https://etd.uum.edu.my/10069/2/s824814_02.pdf text eng public https://etd.uum.edu.my/10069/3/s824814_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Abdul Rais, Shamsul Naim
topic	HD56-57.5 Industrial Productivity HD56-57.5 Industrial Productivity HG Finance
spellingShingle	HD56-57.5 Industrial Productivity HD56-57.5 Industrial Productivity HG Finance Ali, Khalil Ismail The awareness of Islamic banking products and services among non-Muslim students in University Sains Malaysia
description	Islamic banks have shown a positive growth that attracts many scholars, investors, and clients globally. In Malaysia, it has been almost three decades when the first Islamic bank makes its debut. Islamic banks have to compete with its conventional banks which have longer history than Islamic banks. Malaysia, one of the pioneer members of this emerging banks is also experiencing notable development in operating more than seventeen Islamic banking institutions. However, non-Muslim clients experienced difficulties when it comes to understanding of overall system, principles, features and sophisticated Arabic terms that Islamic banks use. This study examined the level of awareness, understanding and perceptions among the Non-Muslim’s students of USM on Islamic banking products and services. Data was collected using hand delivery questionnaire survey approach. Using non probability sampling, two hundred and sixty (260) Non-Muslim USM students’ respondents were selected to participate in this study. For the analysis, one-way ANOVA and Pearson Correlation Coefficient was adopted to analyse the results. The result revealed that most of the non-Muslim students in USM are not aware with some of the Islamic banks products and services. The study further found that although there is no significant relationship between understanding and awareness, a positive correlation between understanding of Islamic bank product and awareness among the non-Muslims students of USM exist. Also, the result showed that there is positive significant relationship between perception of Islamic bank product and its awareness among the non-Muslims students of USM. Moreover, the study found that demographic factors such as gender, age, religion, and level of education show no significant differences among respondents. This study provides theoretical and managerial implications for the Islamic bankers to attract non-Muslims customers and recommendations for future research in Islamic Banking. The managerial implication of this study is for the Islamic banking industry and managers should take all necessary steps to adopt marketing policies and other endeavours in order to make sure that all clients of Islamic banks understand the benefit of Islamic banking products, positive perception towards the Islamic banking products and services, and should have a maximum awareness of all the Islamic banking products and services.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Ali, Khalil Ismail
author_facet	Ali, Khalil Ismail
author_sort	Ali, Khalil Ismail
title	The awareness of Islamic banking products and services among non-Muslim students in University Sains Malaysia
title_short	The awareness of Islamic banking products and services among non-Muslim students in University Sains Malaysia
title_full	The awareness of Islamic banking products and services among non-Muslim students in University Sains Malaysia
title_fullStr	The awareness of Islamic banking products and services among non-Muslim students in University Sains Malaysia
title_full_unstemmed	The awareness of Islamic banking products and services among non-Muslim students in University Sains Malaysia
title_sort	awareness of islamic banking products and services among non-muslim students in university sains malaysia
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2019
url	https://etd.uum.edu.my/10069/1/s824814_01.pdf https://etd.uum.edu.my/10069/2/s824814_02.pdf https://etd.uum.edu.my/10069/3/s824814_references.docx
_version_	1776103724978012160

The awareness of Islamic banking products and services among non-Muslim students in University Sains Malaysia

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