Examining customers’ intention to switch to prepaid mobile phone service providers in northern Malaysia
The Malaysian telecommunication industry is becoming more competitive allowing mobile phone subscribers expose to a broader choice of service providers. However, there are limited studies on the factors influencing customers' intention to switch to prepaid mobile phone services in the Malaysian...
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Main Author: | Wan 'Aliaa, Wan Anis |
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Format: | Thesis |
Language: | eng eng eng |
Published: |
2022
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Subjects: | |
Online Access: | https://etd.uum.edu.my/10423/1/permission%20to%20deposit-not%20allow-900167.pdf https://etd.uum.edu.my/10423/2/s900167_01.pdf https://etd.uum.edu.my/10423/3/s900167_02.pdf |
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