Determinants of internationalization of SMEs automation in Penang – networking, management attitude, entrepreneurial orientation and marketing characteristics

This study empirically investigates the relationship between determinants – networking, management attitude, entrepreneurial orientation, and internationalization of SMEs in the automation industry of Penang, Malaysia, with marketing characteristics as moderator. The study is based on the notion of...

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Main Author:	Seow, Kweng Tian
Format:	Thesis
Language:	eng eng
Published:	2021
Subjects:	HD28-70 Management Industrial Management HD60 Small Business.
Online Access:	https://etd.uum.edu.my/10458/1/permission%20to%20deposit-grant%20the%20permission-94657.pdf https://etd.uum.edu.my/10458/2/s94657_01.pdf
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id	my-uum-etd.10458
record_format	uketd_dc
spelling	my-uum-etd.104582023-04-06T03:01:53Z Determinants of internationalization of SMEs automation in Penang – networking, management attitude, entrepreneurial orientation and marketing characteristics 2021 Seow, Kweng Tian Yeoh, Khar Kheng Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD28-70 Management. Industrial Management HD60 Small Business. This study empirically investigates the relationship between determinants – networking, management attitude, entrepreneurial orientation, and internationalization of SMEs in the automation industry of Penang, Malaysia, with marketing characteristics as moderator. The study is based on the notion of using networking to obtain resources and access market opportunities; and positive management attitude and entrepreneurial orientation as strategic intangible resources, as well as adoption of marketing characteristics to boost internationalization of firms in the automation industry. A total of 108 survey questionnaires were used for analysis by using statistical package of social sciences (SPSS) version 23 and partial least squares-structural equation modelling (PLS-SEM) SmartPLS3.0. Research findings empirically established that networking and management attitude have positive significance influence on the internationalization of SMEs in the automation industry of Penang. While positive significance influence of entrepreneurial orientation on the internationalization of SMEs in Penang’s automation industry lacks statistical support. As for the assessment of marketing characteristics as moderator, the effect of marketing characteristics on the relationship between networking and management attitude and internationalization of SMEs in the automation industry of Penang are established statistically. However, the results showed that this study could not establish support on the effect of marketing characteristics as moderator on the relationship between entrepreneurial characteristics and internationalization of SMEs in the automation industry of Penang. Thus, this study is critical for Malaysia’s SMEs to adequately network with relevant partners, develop right management attitude and properly exploit marketing characteristics of host countries, in order to enhance internationalization. In addition, the study highlighted several limitations and suggestions for future research direction. 2021 Thesis https://etd.uum.edu.my/10458/ https://etd.uum.edu.my/10458/1/permission%20to%20deposit-grant%20the%20permission-94657.pdf text eng staffonly https://etd.uum.edu.my/10458/2/s94657_01.pdf text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Yeoh, Khar Kheng
topic	HD28-70 Management Industrial Management HD60 Small Business.
spellingShingle	HD28-70 Management Industrial Management HD60 Small Business. Seow, Kweng Tian Determinants of internationalization of SMEs automation in Penang – networking, management attitude, entrepreneurial orientation and marketing characteristics
description	This study empirically investigates the relationship between determinants – networking, management attitude, entrepreneurial orientation, and internationalization of SMEs in the automation industry of Penang, Malaysia, with marketing characteristics as moderator. The study is based on the notion of using networking to obtain resources and access market opportunities; and positive management attitude and entrepreneurial orientation as strategic intangible resources, as well as adoption of marketing characteristics to boost internationalization of firms in the automation industry. A total of 108 survey questionnaires were used for analysis by using statistical package of social sciences (SPSS) version 23 and partial least squares-structural equation modelling (PLS-SEM) SmartPLS3.0. Research findings empirically established that networking and management attitude have positive significance influence on the internationalization of SMEs in the automation industry of Penang. While positive significance influence of entrepreneurial orientation on the internationalization of SMEs in Penang’s automation industry lacks statistical support. As for the assessment of marketing characteristics as moderator, the effect of marketing characteristics on the relationship between networking and management attitude and internationalization of SMEs in the automation industry of Penang are established statistically. However, the results showed that this study could not establish support on the effect of marketing characteristics as moderator on the relationship between entrepreneurial characteristics and internationalization of SMEs in the automation industry of Penang. Thus, this study is critical for Malaysia’s SMEs to adequately network with relevant partners, develop right management attitude and properly exploit marketing characteristics of host countries, in order to enhance internationalization. In addition, the study highlighted several limitations and suggestions for future research direction.
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Seow, Kweng Tian
author_facet	Seow, Kweng Tian
author_sort	Seow, Kweng Tian
title	Determinants of internationalization of SMEs automation in Penang – networking, management attitude, entrepreneurial orientation and marketing characteristics
title_short	Determinants of internationalization of SMEs automation in Penang – networking, management attitude, entrepreneurial orientation and marketing characteristics
title_full	Determinants of internationalization of SMEs automation in Penang – networking, management attitude, entrepreneurial orientation and marketing characteristics
title_fullStr	Determinants of internationalization of SMEs automation in Penang – networking, management attitude, entrepreneurial orientation and marketing characteristics
title_full_unstemmed	Determinants of internationalization of SMEs automation in Penang – networking, management attitude, entrepreneurial orientation and marketing characteristics
title_sort	determinants of internationalization of smes automation in penang – networking, management attitude, entrepreneurial orientation and marketing characteristics
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2021
url	https://etd.uum.edu.my/10458/1/permission%20to%20deposit-grant%20the%20permission-94657.pdf https://etd.uum.edu.my/10458/2/s94657_01.pdf
_version_	1776103821010796544

Determinants of internationalization of SMEs automation in Penang – networking, management attitude, entrepreneurial orientation and marketing characteristics

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