A structural model of the relationship between product quality, benefits, safety, values and consumer consumption behavior towards herbal products

Herbal products have been shown to benefit human health and well-being and are now recognized as alternative medicine systems. Despite the growing global demand for herbal products, only a few studies have been conducted to investigate the factors influencing consumers' consumption of herbal pr...

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Main Author:	Mohd Tahir, Ahmad
Format:	Thesis
Language:	eng eng eng
Published:	2022
Subjects:	HD28-70 Management Industrial Management
Online Access:	https://etd.uum.edu.my/10461/1/grant%20the%20permission_s95902.pdf https://etd.uum.edu.my/10461/2/s95902_01.pdf https://etd.uum.edu.my/10461/3/s95902_02.pdf
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id	my-uum-etd.10461
record_format	uketd_dc
spelling	my-uum-etd.104612023-04-06T03:08:08Z A structural model of the relationship between product quality, benefits, safety, values and consumer consumption behavior towards herbal products 2022 Mohd Tahir, Ahmad Mohd. Noor, Nor Azila Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD28-70 Management. Industrial Management Herbal products have been shown to benefit human health and well-being and are now recognized as alternative medicine systems. Despite the growing global demand for herbal products, only a few studies have been conducted to investigate the factors influencing consumers' consumption of herbal products and their consumption patterns in developing countries. Therefore, this research examines the influence of perceived value, perceived product quality, perceived benefits, and product safety on herbal products consumption. This study also examines the mediating effect of perceived value on the relationships between perceived product quality, perceived benefits, product safety, and herbal product consumption. The underpinning theory used in this study was the Stimulus- Organism-Response (SOR) Model. Data were collected using the purposive sampling method among consumers who have experienced consuming herbal products. An online questionnaire was used for this purpose. Data gathered from 252 respondents were analyzed using the partial least squares-structural equation modeling (PLS-SEM) approach. The results revealed that perceived product quality was the most significant factor influencing consumers’ consumption behavior towards herbal products, followed by product safety. However, perceived value did not mediate the relationships between perceived product quality, perceived benefits, product safety, and consumption of herbal products. Marketers should emphasize on quality and safety elements if they want to attract consumers to buy herbal products. Advertisers and herbal product manufacturers should work together to demonstrate the quality and safety of herbal products to the general public. This research has extended the findings on herbal product consumption from a developing country's perspective. In addition, future research directions are furnished 2022 Thesis https://etd.uum.edu.my/10461/ https://etd.uum.edu.my/10461/1/grant%20the%20permission_s95902.pdf text eng staffonly https://etd.uum.edu.my/10461/2/s95902_01.pdf text eng 2026-02-07 staffonly https://etd.uum.edu.my/10461/3/s95902_02.pdf text eng public other doctoral Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Mohd. Noor, Nor Azila
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Mohd Tahir, Ahmad A structural model of the relationship between product quality, benefits, safety, values and consumer consumption behavior towards herbal products
description	Herbal products have been shown to benefit human health and well-being and are now recognized as alternative medicine systems. Despite the growing global demand for herbal products, only a few studies have been conducted to investigate the factors influencing consumers' consumption of herbal products and their consumption patterns in developing countries. Therefore, this research examines the influence of perceived value, perceived product quality, perceived benefits, and product safety on herbal products consumption. This study also examines the mediating effect of perceived value on the relationships between perceived product quality, perceived benefits, product safety, and herbal product consumption. The underpinning theory used in this study was the Stimulus- Organism-Response (SOR) Model. Data were collected using the purposive sampling method among consumers who have experienced consuming herbal products. An online questionnaire was used for this purpose. Data gathered from 252 respondents were analyzed using the partial least squares-structural equation modeling (PLS-SEM) approach. The results revealed that perceived product quality was the most significant factor influencing consumers’ consumption behavior towards herbal products, followed by product safety. However, perceived value did not mediate the relationships between perceived product quality, perceived benefits, product safety, and consumption of herbal products. Marketers should emphasize on quality and safety elements if they want to attract consumers to buy herbal products. Advertisers and herbal product manufacturers should work together to demonstrate the quality and safety of herbal products to the general public. This research has extended the findings on herbal product consumption from a developing country's perspective. In addition, future research directions are furnished
format	Thesis
qualification_name	other
qualification_level	Doctorate
author	Mohd Tahir, Ahmad
author_facet	Mohd Tahir, Ahmad
author_sort	Mohd Tahir, Ahmad
title	A structural model of the relationship between product quality, benefits, safety, values and consumer consumption behavior towards herbal products
title_short	A structural model of the relationship between product quality, benefits, safety, values and consumer consumption behavior towards herbal products
title_full	A structural model of the relationship between product quality, benefits, safety, values and consumer consumption behavior towards herbal products
title_fullStr	A structural model of the relationship between product quality, benefits, safety, values and consumer consumption behavior towards herbal products
title_full_unstemmed	A structural model of the relationship between product quality, benefits, safety, values and consumer consumption behavior towards herbal products
title_sort	structural model of the relationship between product quality, benefits, safety, values and consumer consumption behavior towards herbal products
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2022
url	https://etd.uum.edu.my/10461/1/grant%20the%20permission_s95902.pdf https://etd.uum.edu.my/10461/2/s95902_01.pdf https://etd.uum.edu.my/10461/3/s95902_02.pdf
_version_	1776103821725925376

A structural model of the relationship between product quality, benefits, safety, values and consumer consumption behavior towards herbal products

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