Factors influencing the adoption of digital marketing among the national higher education fund (PTPTN) executive marketing officers
Face-to-face restrictions due to the epidemic have created a sudden and urgent need for PTPTN marketing officers to approach existing and potential customers using digital marketing. This study examines the relationship between intention, top management support, information technology infrastructure...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2023
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| Online Access: | https://etd.uum.edu.my/10675/1/grant%20the%20permission_s827964.pdf https://etd.uum.edu.my/10675/2/s827964_01.pdf |
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