Determinant factors of customer loyalty towards telecommunications services in Malaysia
Focusing on the determinant factors of customer loyalty towards telecommunications services in Malaysia, this study specifically examined the relationships of switching cost, trust, inertia, and zone of tolerance with customer loyalty as well as the moderating role of zone of tolerance in these rela...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10777/1/Grant%20the%20permission_s93898.pdf https://etd.uum.edu.my/10777/2/s93898_01.pdf https://etd.uum.edu.my/10777/3/s93898_02.pdf |
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