The Moderating Effects of Market Orientation in the Relationship Between Supply Chain Integration and Broadband Service Performance: A Case Study in Telekom Malaysia Berhad
The choice of telecommunication service provider in Malaysia is significantly influenced by lifestyle dimensions such as speed, quality, and price. Nevertheless, empirical research on the role of supply chain integration (SCI), market orientation (MO), and broadband service performance (BSP) of fixe...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | eng eng eng |
| 出版: |
2023
|
| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/10950/1/s94593_01.pdf https://etd.uum.edu.my/10950/2/s94593_02.pdf https://etd.uum.edu.my/10950/3/Depositpermission-s94593.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|