The Moderating Effects of Market Orientation in the Relationship Between Supply Chain Integration and Broadband Service Performance: A Case Study in Telekom Malaysia Berhad
The choice of telecommunication service provider in Malaysia is significantly influenced by lifestyle dimensions such as speed, quality, and price. Nevertheless, empirical research on the role of supply chain integration (SCI), market orientation (MO), and broadband service performance (BSP) of fixe...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10950/1/s94593_01.pdf https://etd.uum.edu.my/10950/2/s94593_02.pdf https://etd.uum.edu.my/10950/3/Depositpermission-s94593.pdf |
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