Students' intention to use in-app advertisements in Pakistan
With the proliferation of smartphone apps, in-app advertisements (ads) have emerged as an important communication and financial tool. However, there are limited studies conducted in the developing countries on how app features in in-app ads influence students' intention to use in-app ads. There...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | eng eng |
| 出版: |
2022
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| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/10967/1/Depositpermission_s902264.pdf https://etd.uum.edu.my/10967/2/s902264_01.pdf |
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