Impact of Flexi Payment Digital Platform and Online Stimuli on Malaysia Gen Z’s Halal Consumption
This research study aimed to examine the impact of flexi payment, digital platforms, and online purchasing stimuli on halal consumption among Gen Z in Malaysia. The background of the research is based on the growing importance of online purchasing behaviour among Gen Z consumers and the significance...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/11095/1/s828238_01.pdf https://etd.uum.edu.my/11095/2/s828238_02.pdf |
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