Application of Islamic advertising among muslim online seller
In the business world, the most important element for sellers is advertising in marketing a product or service. However, some issues contradict Islam in advertising such as having elements of fraud, dishonesty, and overstatement in making statements. This study aimed to identify the extent of the ap...
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2023
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| Online Access: | https://etd.uum.edu.my/11192/1/s830796_01.pdf https://etd.uum.edu.my/11192/2/s830796_02.pdf |
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my-uum-etd.111922024-06-23T03:21:09Z Application of Islamic advertising among muslim online seller 2023 Muhammad Hawez Qarni, Ahmad Ahmad Musadik, Siti Hajar Salwa Islamic Business School Islamic Business School T58.5-58.64 Information technology In the business world, the most important element for sellers is advertising in marketing a product or service. However, some issues contradict Islam in advertising such as having elements of fraud, dishonesty, and overstatement in making statements. This study aimed to identify the extent of the application of Islamic advertisements among online sellers. This study uses a qualitative method by applying in-depth interview methods with informant. A total of twelve informant were involved in this study. The results of this study found that all sellers use the full online advertising method in promoting their products and services. In addition, online sellers have a good understanding of Islamic advertising and overall they have applied Islamic advertising in marketing products and services. However, some sellers do not use Islamic advertising due to several factors. Finally, they think that there are various benefits obtained after implementing advertising according to Islamic methods. Therefore, it is hoped that this study will provide a better understanding of Islamic advertising according to Islamic methods 2023 Thesis https://etd.uum.edu.my/11192/ https://etd.uum.edu.my/11192/1/s830796_01.pdf text eng 2026-08-10 staffonly https://etd.uum.edu.my/11192/2/s830796_02.pdf text eng public other masters Universiti Utara Malaysia |
| institution |
Universiti Utara Malaysia |
| collection |
UUM ETD |
| language |
eng eng |
| advisor |
Ahmad Musadik, Siti Hajar Salwa |
| topic |
T58.5-58.64 Information technology |
| spellingShingle |
T58.5-58.64 Information technology Muhammad Hawez Qarni, Ahmad Application of Islamic advertising among muslim online seller |
| description |
In the business world, the most important element for sellers is advertising in marketing a product or service. However, some issues contradict Islam in advertising such as having elements of fraud, dishonesty, and overstatement in making statements. This study aimed to identify the extent of the application of Islamic advertisements among online sellers. This study uses a qualitative method by applying in-depth interview methods with informant. A total of twelve informant were involved in this study. The results of this study found that all sellers use the full online advertising method in promoting their products and services. In addition, online sellers have a good understanding of Islamic advertising and overall they have applied Islamic advertising in marketing products and services. However, some sellers do not use Islamic advertising due to several factors. Finally, they think that there are various benefits obtained after implementing advertising according to Islamic methods. Therefore, it is hoped that this study will provide a better understanding of Islamic advertising according to Islamic methods |
| format |
Thesis |
| qualification_name |
other |
| qualification_level |
Master's degree |
| author |
Muhammad Hawez Qarni, Ahmad |
| author_facet |
Muhammad Hawez Qarni, Ahmad |
| author_sort |
Muhammad Hawez Qarni, Ahmad |
| title |
Application of Islamic advertising among muslim online seller |
| title_short |
Application of Islamic advertising among muslim online seller |
| title_full |
Application of Islamic advertising among muslim online seller |
| title_fullStr |
Application of Islamic advertising among muslim online seller |
| title_full_unstemmed |
Application of Islamic advertising among muslim online seller |
| title_sort |
application of islamic advertising among muslim online seller |
| granting_institution |
Universiti Utara Malaysia |
| granting_department |
Islamic Business School |
| publishDate |
2023 |
| url |
https://etd.uum.edu.my/11192/1/s830796_01.pdf https://etd.uum.edu.my/11192/2/s830796_02.pdf |
| _version_ |
1804888215818076160 |