Application of Islamic advertising among muslim online seller
In the business world, the most important element for sellers is advertising in marketing a product or service. However, some issues contradict Islam in advertising such as having elements of fraud, dishonesty, and overstatement in making statements. This study aimed to identify the extent of the ap...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/11192/1/s830796_01.pdf https://etd.uum.edu.my/11192/2/s830796_02.pdf |
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