Faktor-Faktor yang Memotivasikan Remaja untuk Membuat Pembelian Telefon Bimbit

In the era of mobility and wireless communications, a fixed line phone is no longger in vogue in the eyes of many growing children, especially teenagers. Hereby, in many countries including Malaysia, it is already a common sight to see teenagers talking on the mobile phone on the city streets, obli...

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Main Author:	Waida Irani, Mohd. Fauzi
Format:	Thesis
Language:	eng eng
Published:	2003
Subjects:	TK5101-6720 Telecommunication
Online Access:	https://etd.uum.edu.my/1164/1/WAIDA_IRANI_BT._MOHD._FAUZI.pdf https://etd.uum.edu.my/1164/2/1.WAIDA_IRANI_BT._MOHD._FAUZI.pdf
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id	my-uum-etd.1164
record_format	uketd_dc
spelling	my-uum-etd.11642022-06-29T00:18:37Z Faktor-Faktor yang Memotivasikan Remaja untuk Membuat Pembelian Telefon Bimbit 2003-06-15 Waida Irani, Mohd. Fauzi Sekolah Siswazah Graduate School TK5101-6720 Telecommunication In the era of mobility and wireless communications, a fixed line phone is no longger in vogue in the eyes of many growing children, especially teenagers. Hereby, in many countries including Malaysia, it is already a common sight to see teenagers talking on the mobile phone on the city streets, oblivious of the people passing by. For many parents, giving mobile phone to their teen provides a sense of safety and it is much casier for them to call home in case of emergency. With the advent of the short message service, wireless application protocol and a host of new application, teenagers are bound to spend more time on the mobile phone than anything else. Hence, this research was done to examine the motivation factors occur, among teenagers before they decide to buy the mobile phones. What are the reasons that influence them to buy the mobile phone? The data on this research are examined based on the design of the questionnaires which was given to the 200 respondents in Jitra, but only 193 can be considered. Results indicated that teens were more concerned, with the function and the design or style of the mobile phone before they buy rather than prestige and promotion influence. Besides that, the research found that, the most popular brand among the teenagers is Nokia compare to the other brand but teens may switch to another brands when the age increase. The hyphothesis test was done by using the correlation and also the ANOVA test. Result indicated that, all dimension are significant and have relationship with each other. Otherwise, in ANOVA test, result indicated that, only three dimension such as function, prestige and promotion are significant. Besides that, the research also found that, there is a difference of the mobile phone price among teenagers that have difference family income. 2003-06 Thesis https://etd.uum.edu.my/1164/ https://etd.uum.edu.my/1164/1/WAIDA_IRANI_BT._MOHD._FAUZI.pdf text eng public https://etd.uum.edu.my/1164/2/1.WAIDA_IRANI_BT._MOHD._FAUZI.pdf text eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	TK5101-6720 Telecommunication
spellingShingle	TK5101-6720 Telecommunication Waida Irani, Mohd. Fauzi Faktor-Faktor yang Memotivasikan Remaja untuk Membuat Pembelian Telefon Bimbit
description	In the era of mobility and wireless communications, a fixed line phone is no longger in vogue in the eyes of many growing children, especially teenagers. Hereby, in many countries including Malaysia, it is already a common sight to see teenagers talking on the mobile phone on the city streets, oblivious of the people passing by. For many parents, giving mobile phone to their teen provides a sense of safety and it is much casier for them to call home in case of emergency. With the advent of the short message service, wireless application protocol and a host of new application, teenagers are bound to spend more time on the mobile phone than anything else. Hence, this research was done to examine the motivation factors occur, among teenagers before they decide to buy the mobile phones. What are the reasons that influence them to buy the mobile phone? The data on this research are examined based on the design of the questionnaires which was given to the 200 respondents in Jitra, but only 193 can be considered. Results indicated that teens were more concerned, with the function and the design or style of the mobile phone before they buy rather than prestige and promotion influence. Besides that, the research found that, the most popular brand among the teenagers is Nokia compare to the other brand but teens may switch to another brands when the age increase. The hyphothesis test was done by using the correlation and also the ANOVA test. Result indicated that, all dimension are significant and have relationship with each other. Otherwise, in ANOVA test, result indicated that, only three dimension such as function, prestige and promotion are significant. Besides that, the research also found that, there is a difference of the mobile phone price among teenagers that have difference family income.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Waida Irani, Mohd. Fauzi
author_facet	Waida Irani, Mohd. Fauzi
author_sort	Waida Irani, Mohd. Fauzi
title	Faktor-Faktor yang Memotivasikan Remaja untuk Membuat Pembelian Telefon Bimbit
title_short	Faktor-Faktor yang Memotivasikan Remaja untuk Membuat Pembelian Telefon Bimbit
title_full	Faktor-Faktor yang Memotivasikan Remaja untuk Membuat Pembelian Telefon Bimbit
title_fullStr	Faktor-Faktor yang Memotivasikan Remaja untuk Membuat Pembelian Telefon Bimbit
title_full_unstemmed	Faktor-Faktor yang Memotivasikan Remaja untuk Membuat Pembelian Telefon Bimbit
title_sort	faktor-faktor yang memotivasikan remaja untuk membuat pembelian telefon bimbit
granting_institution	Universiti Utara Malaysia
granting_department	Sekolah Siswazah
publishDate	2003
url	https://etd.uum.edu.my/1164/1/WAIDA_IRANI_BT._MOHD._FAUZI.pdf https://etd.uum.edu.my/1164/2/1.WAIDA_IRANI_BT._MOHD._FAUZI.pdf
_version_	1747827085695516672

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