A Prelimenary Study of Internet Impact on Online Based Ticketing System: A Case of Selected Travel Agencies in Kedah and Perlis

The impact of the internet is a significant issue in today's travel industry. The development of the internet has made information easily accessible to consumers and has therefore established a direct link between consumers and suppliers. Consequently, traditional travel distribution channels...

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Main Author:	Al-Khuja, Mohamed Saleh Abd.
Format:	Thesis
Language:	eng eng
Published:	2008
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	https://etd.uum.edu.my/1221/1/Mohamed_Saleh_Abd_Al-Khuja.pdf https://etd.uum.edu.my/1221/2/Mohamed_Saleh_Abd_Al-Khuja.pdf
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id	my-uum-etd.1221
record_format	uketd_dc
spelling	my-uum-etd.12212013-07-24T12:10:58Z A Prelimenary Study of Internet Impact on Online Based Ticketing System: A Case of Selected Travel Agencies in Kedah and Perlis 2008 Al-Khuja, Mohamed Saleh Abd. College of Business (COB) College of Business G154.9-155.8 Travel and state. Tourism The impact of the internet is a significant issue in today's travel industry. The development of the internet has made information easily accessible to consumers and has therefore established a direct link between consumers and suppliers. Consequently, traditional travel distribution channels such as travel agencies are considered to be particularly vulnerable. A major feature of the change brought by the advent of the internet is "disintermediation", in which the internet has demonstrated the potential to replace travel Agencies' core competencies. This study focuses on the impact of the internet on the travel agency sector and specifically in Malaysia. The research included in-depth interviews with travel agents and industry specialists to refine the main issues. Interviews with consumers were also carried out to ascertain the role of TAs in the internet age. The study shows that disintermediation is particularly pronounced in the relationship between airlines and travel agents. The main pressure factors on the travel agency market in Malaysia since the emergence of the internet are identified as (1) airline commission cuts (2) suppliers selling directly to consumers and (3) the rise of internet consumers who seek self-service travel arrangements. The study reveals several distinct modes in travel agencies' perceptions of their business environment and their survival strategies. The reality of "reintermediation" is a reality for some Malaysian TAs. TAs that perceive ICT as a strategic tool and are oriented towards consumers appear to have a business edge. 2008 Thesis https://etd.uum.edu.my/1221/ https://etd.uum.edu.my/1221/1/Mohamed_Saleh_Abd_Al-Khuja.pdf application/pdf eng validuser https://etd.uum.edu.my/1221/2/Mohamed_Saleh_Abd_Al-Khuja.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Al-Khuja, Mohamed Saleh Abd. A Prelimenary Study of Internet Impact on Online Based Ticketing System: A Case of Selected Travel Agencies in Kedah and Perlis
description	The impact of the internet is a significant issue in today's travel industry. The development of the internet has made information easily accessible to consumers and has therefore established a direct link between consumers and suppliers. Consequently, traditional travel distribution channels such as travel agencies are considered to be particularly vulnerable. A major feature of the change brought by the advent of the internet is "disintermediation", in which the internet has demonstrated the potential to replace travel Agencies' core competencies. This study focuses on the impact of the internet on the travel agency sector and specifically in Malaysia. The research included in-depth interviews with travel agents and industry specialists to refine the main issues. Interviews with consumers were also carried out to ascertain the role of TAs in the internet age. The study shows that disintermediation is particularly pronounced in the relationship between airlines and travel agents. The main pressure factors on the travel agency market in Malaysia since the emergence of the internet are identified as (1) airline commission cuts (2) suppliers selling directly to consumers and (3) the rise of internet consumers who seek self-service travel arrangements. The study reveals several distinct modes in travel agencies' perceptions of their business environment and their survival strategies. The reality of "reintermediation" is a reality for some Malaysian TAs. TAs that perceive ICT as a strategic tool and are oriented towards consumers appear to have a business edge.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Al-Khuja, Mohamed Saleh Abd.
author_facet	Al-Khuja, Mohamed Saleh Abd.
author_sort	Al-Khuja, Mohamed Saleh Abd.
title	A Prelimenary Study of Internet Impact on Online Based Ticketing System: A Case of Selected Travel Agencies in Kedah and Perlis
title_short	A Prelimenary Study of Internet Impact on Online Based Ticketing System: A Case of Selected Travel Agencies in Kedah and Perlis
title_full	A Prelimenary Study of Internet Impact on Online Based Ticketing System: A Case of Selected Travel Agencies in Kedah and Perlis
title_fullStr	A Prelimenary Study of Internet Impact on Online Based Ticketing System: A Case of Selected Travel Agencies in Kedah and Perlis
title_full_unstemmed	A Prelimenary Study of Internet Impact on Online Based Ticketing System: A Case of Selected Travel Agencies in Kedah and Perlis
title_sort	prelimenary study of internet impact on online based ticketing system: a case of selected travel agencies in kedah and perlis
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2008
url	https://etd.uum.edu.my/1221/1/Mohamed_Saleh_Abd_Al-Khuja.pdf https://etd.uum.edu.my/1221/2/Mohamed_Saleh_Abd_Al-Khuja.pdf
_version_	1747827098522746880

A Prelimenary Study of Internet Impact on Online Based Ticketing System: A Case of Selected Travel Agencies in Kedah and Perlis

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