A Strategic Analysis on Internet Banking : A Malaysian Case

A Strategic Analysis on Internet Banking : A Malaysian Case

The vast technological advancement in the field of telecommunications and information technology had contributed significantly in evolution of distribution channels for banking products and services in Malaysia. In recent years, since the granting of approval by the Central Bank of Malaysia for loc...

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Main Author: Lee, Hui Chi
Format: Thesis
Language:eng
eng
Published: 2004
Subjects:
HG Finance
Online Access:https://etd.uum.edu.my/1294/1/LEE_HUI_CHI.pdf
https://etd.uum.edu.my/1294/2/1.LEE_HUI_CHI.pdf
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id my-uum-etd.1294
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
topic HG Finance
spellingShingle HG Finance
Lee, Hui Chi
A Strategic Analysis on Internet Banking : A Malaysian Case
description The vast technological advancement in the field of telecommunications and information technology had contributed significantly in evolution of distribution channels for banking products and services in Malaysia. In recent years, since the granting of approval by the Central Bank of Malaysia for locally owned commercial banks to offer Internet banking services on June 1, 2000, this mode delivery channel appears to be current trend in the electronic revolution that is fast developing in the Malaysia banking sector. In this study, SWOT analysis is applied on Internet banking in Malaysia to assess is strengths and weaknesses, vis-a-vis its external opportunities and threats. This analysis forms the starting point of evolving and Internet banking marketing strategy plan as it provides the basic for defining which key issues will need to managed in order to develop and effective banking marketing plan for the future. This study also include a target market analysis, as well as the design of a marketing mix that is able to support the marketing strategy plan for Internet banking in Malaysia.
format Thesis
qualification_name masters
qualification_level Master's degree
author Lee, Hui Chi
author_facet Lee, Hui Chi
author_sort Lee, Hui Chi
title A Strategic Analysis on Internet Banking : A Malaysian Case
title_short A Strategic Analysis on Internet Banking : A Malaysian Case
title_full A Strategic Analysis on Internet Banking : A Malaysian Case
title_fullStr A Strategic Analysis on Internet Banking : A Malaysian Case
title_full_unstemmed A Strategic Analysis on Internet Banking : A Malaysian Case
title_sort strategic analysis on internet banking : a malaysian case
granting_institution Universiti Utara Malaysia
granting_department Sekolah Siswazah
publishDate 2004
url https://etd.uum.edu.my/1294/1/LEE_HUI_CHI.pdf
https://etd.uum.edu.my/1294/2/1.LEE_HUI_CHI.pdf
_version_ 1783729363505643520
spelling my-uum-etd.12942023-09-07T00:48:40Z A Strategic Analysis on Internet Banking : A Malaysian Case 2004 Lee, Hui Chi Sekolah Siswazah Graduate School HG Finance The vast technological advancement in the field of telecommunications and information technology had contributed significantly in evolution of distribution channels for banking products and services in Malaysia. In recent years, since the granting of approval by the Central Bank of Malaysia for locally owned commercial banks to offer Internet banking services on June 1, 2000, this mode delivery channel appears to be current trend in the electronic revolution that is fast developing in the Malaysia banking sector. In this study, SWOT analysis is applied on Internet banking in Malaysia to assess is strengths and weaknesses, vis-a-vis its external opportunities and threats. This analysis forms the starting point of evolving and Internet banking marketing strategy plan as it provides the basic for defining which key issues will need to managed in order to develop and effective banking marketing plan for the future. This study also include a target market analysis, as well as the design of a marketing mix that is able to support the marketing strategy plan for Internet banking in Malaysia. 2004 Thesis https://etd.uum.edu.my/1294/ https://etd.uum.edu.my/1294/1/LEE_HUI_CHI.pdf text eng public https://etd.uum.edu.my/1294/2/1.LEE_HUI_CHI.pdf text eng public masters masters Universiti Utara Malaysia Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. Action Control: From Cognition to Behavior. J. Kuhl and J. Beckmnann (eds), New York: Springer-Verlag, pp.11-39. Aladwani, (2001). Online banking: A field study of drivers, development challenges and expectations, International Journal of Information Management, vol.21, no.3, pp.213-225. 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