Criteria for Measuring Perceived Usefulness of Mobile Commerce Services
The objective of this study is to identify the important criteria for measuring perceived usefulness of m-commerce services. This study was conducted in UUM as a case study. Descriptive analysis, crobanch’s alpha, pearson correlation and linear regression were used for data analysis. The results sh...
Saved in:
Main Author: | Wong, Ha Ding |
---|---|
Format: | Thesis |
Language: | eng eng |
Published: |
2009
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/1657/1/Wong_Ha_Ding.pdf https://etd.uum.edu.my/1657/2/1.Wong_Ha_Ding.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Measuring service quality in m-commerce context: The case of Arab Open University, Jordan
by: Salameh, Anas Abdelsatar Mohammad
Published: (2015) -
Exploring The Opportunities and Limitations Of Mobile Commerce (M-Commerce) Performance : A Preliminary Study
by: Ibrahim, Musbah
Published: (2007) -
Agile Based Development Methodology for Mobile Commerce Applications
by: Muazzan, Saleh
Published: (2012) -
Mobile Information Systems: An Empirical Analysis of the Determinants of Mobile Commerce Acceptance in Jordan
by: Al-Najjar, Ghassan M.
Published: (2012) -
Determinants of mobile commerce adoption among university students in Malaysia
by: Nurul Labanihuda, Abdull Rahman
Published: (2018)