Hubungan Strategi Campuran Pemasaran dalam Perusahaan Kecil dan Sederhana (PKS) dengan Kepuasan Pengguna: Sektor Perkilangan (Produk Makanan dan Minuman)

This study is carried out to investigate the relationship between marketing mix strategy of small medium enterprise (SME) business and consumer satisfaction. The study is focusing on food and beverages products. The outcomes of this research are essential to readers in order to understand the dimen...

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Main Author:	Ida Nadia, Hamidon
Format:	Thesis
Language:	eng eng
Published:	2009
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/1746/1/IDA_NADIA_HAMIDON.pdf https://etd.uum.edu.my/1746/2/1.IDA_NADIA_HAMIDON.pdf
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id	my-uum-etd.1746
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Ida Nadia, Hamidon Hubungan Strategi Campuran Pemasaran dalam Perusahaan Kecil dan Sederhana (PKS) dengan Kepuasan Pengguna: Sektor Perkilangan (Produk Makanan dan Minuman)
description	This study is carried out to investigate the relationship between marketing mix strategy of small medium enterprise (SME) business and consumer satisfaction. The study is focusing on food and beverages products. The outcomes of this research are essential to readers in order to understand the dimension that influences consumer to buy the products. Furthermore, the research is important to recognize the relationship of the marketing mix strategy which consist of Product, Price, Promotion and Place towards consumer satisfaction. Quantitative method had been used in this study. The respondents come from 172 of studenst in Universiti Utara Malaysia (UUM). The result shows there are significant relationship between product, price, promotion and place towards consumer satisfaction. Further research reveals there is significant relationship between marketing mix strategy and consumer satisfaction. Marketing mix strategy represents 37% variance of consumer satisfaction. The satisfaction influenced by dimension of product, promotion and place.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Ida Nadia, Hamidon
author_facet	Ida Nadia, Hamidon
author_sort	Ida Nadia, Hamidon
title	Hubungan Strategi Campuran Pemasaran dalam Perusahaan Kecil dan Sederhana (PKS) dengan Kepuasan Pengguna: Sektor Perkilangan (Produk Makanan dan Minuman)
title_short	Hubungan Strategi Campuran Pemasaran dalam Perusahaan Kecil dan Sederhana (PKS) dengan Kepuasan Pengguna: Sektor Perkilangan (Produk Makanan dan Minuman)
title_full	Hubungan Strategi Campuran Pemasaran dalam Perusahaan Kecil dan Sederhana (PKS) dengan Kepuasan Pengguna: Sektor Perkilangan (Produk Makanan dan Minuman)
title_fullStr	Hubungan Strategi Campuran Pemasaran dalam Perusahaan Kecil dan Sederhana (PKS) dengan Kepuasan Pengguna: Sektor Perkilangan (Produk Makanan dan Minuman)
title_full_unstemmed	Hubungan Strategi Campuran Pemasaran dalam Perusahaan Kecil dan Sederhana (PKS) dengan Kepuasan Pengguna: Sektor Perkilangan (Produk Makanan dan Minuman)
title_sort	hubungan strategi campuran pemasaran dalam perusahaan kecil dan sederhana (pks) dengan kepuasan pengguna: sektor perkilangan (produk makanan dan minuman)
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2009
url	https://etd.uum.edu.my/1746/1/IDA_NADIA_HAMIDON.pdf https://etd.uum.edu.my/1746/2/1.IDA_NADIA_HAMIDON.pdf
_version_	1747827198627151872
spelling	my-uum-etd.17462013-07-24T12:13:00Z Hubungan Strategi Campuran Pemasaran dalam Perusahaan Kecil dan Sederhana (PKS) dengan Kepuasan Pengguna: Sektor Perkilangan (Produk Makanan dan Minuman) 2009 Ida Nadia, Hamidon College of Business (COB) College of Business HF5001-6182 Business This study is carried out to investigate the relationship between marketing mix strategy of small medium enterprise (SME) business and consumer satisfaction. The study is focusing on food and beverages products. The outcomes of this research are essential to readers in order to understand the dimension that influences consumer to buy the products. Furthermore, the research is important to recognize the relationship of the marketing mix strategy which consist of Product, Price, Promotion and Place towards consumer satisfaction. Quantitative method had been used in this study. The respondents come from 172 of studenst in Universiti Utara Malaysia (UUM). The result shows there are significant relationship between product, price, promotion and place towards consumer satisfaction. Further research reveals there is significant relationship between marketing mix strategy and consumer satisfaction. Marketing mix strategy represents 37% variance of consumer satisfaction. The satisfaction influenced by dimension of product, promotion and place. 2009 Thesis https://etd.uum.edu.my/1746/ https://etd.uum.edu.my/1746/1/IDA_NADIA_HAMIDON.pdf application/pdf eng validuser https://etd.uum.edu.my/1746/2/1.IDA_NADIA_HAMIDON.pdf application/pdf eng public masters masters Universiti Utara Malaysia Abdul Rahim. (1999). Kaedah menganalisis data berkomputer. Shah Alam: Fajar Bakti Sdn Bhd.Andotra, N., & Pooja. (2007). Optimising custmer-orientation in small business through marketing-mix feedback results. Journal of Service Research, 6(2).Andressen, T. (2000). Antecedents to saatisfaction with service recovery. 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Hubungan Strategi Campuran Pemasaran dalam Perusahaan Kecil dan Sederhana (PKS) dengan Kepuasan Pengguna: Sektor Perkilangan (Produk Makanan dan Minuman)

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