Profil Pelancongan Mengikut Demografi, Gaya Hidup, Aktiviti Kegemaran Dan Nilai-Nilai Peribadi 51 Destinasi Pelancongan Warisan

The tourism industry has grown phenomenally in the past few decades. Coupled with the growth in tourism is a booming interest in history, heritage and culture. It is not surprising that heritage has become a major catalyst for the whole travel experience. In accordance with this new development a su...

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Main Author:	Rahime, Ab. Rauf
Format:	Thesis
Language:	eng eng
Published:	2000
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	https://etd.uum.edu.my/201/1/RAHIME_BT._AB._RAUF_-_Profil_pelancong_mengikut_demografi.....pdf https://etd.uum.edu.my/201/2/1.RAHIME_BT._AB._RAUF_-_Profil_pelancong_mengikut_demografi.....pdf
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id	my-uum-etd.201
record_format	uketd_dc
spelling	my-uum-etd.2012022-06-07T04:31:23Z Profil Pelancongan Mengikut Demografi, Gaya Hidup, Aktiviti Kegemaran Dan Nilai-Nilai Peribadi 51 Destinasi Pelancongan Warisan 2000 Rahime, Ab. Rauf Sekolah Siswazah Sekolah Siswazah G154.9-155.8 Travel and state. Tourism The tourism industry has grown phenomenally in the past few decades. Coupled with the growth in tourism is a booming interest in history, heritage and culture. It is not surprising that heritage has become a major catalyst for the whole travel experience. In accordance with this new development a survey is conduct to develop a profile of visitors to the heritage tourism destinations based on lifestyles, activity level preference and personal values. For the purpose of this study, only historical building are concerned as heritage tourism product. And data were collected by surveying visitors at six heritage tourism destinations, all of which shared a number of similar characteristic, including their rates of visitation, geographic location etc. What is more important these destinations has a historical value and played a role of national historic significance. The finding indicated visitors to all of these destinations possessed very homogeneous demographic characteristics. For instance, majority of the visitors are female, age between 31-40, attained high level of education achievement and preferred to travel with own vehicle. In considering lifestyles and activity level preferences,respondents at all destinations bore a striking resemblance to each other, most of them are classified as ‘active centric' And as to personal values, visitors are concerned about warmth relationship with others. Given accurate and up-to-date information to the marketers, this will permit them to do proper segmentation. Thus a marketing policy which remain valid throughout the new millennium, whilst allowing sufficient flexibility for advantage to be taken of opportunities in response to changing market conditions. 2000 Thesis https://etd.uum.edu.my/201/ https://etd.uum.edu.my/201/1/RAHIME_BT._AB._RAUF_-_Profil_pelancong_mengikut_demografi.....pdf text eng public https://etd.uum.edu.my/201/2/1.RAHIME_BT._AB._RAUF_-_Profil_pelancong_mengikut_demografi.....pdf text eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Rahime, Ab. Rauf Profil Pelancongan Mengikut Demografi, Gaya Hidup, Aktiviti Kegemaran Dan Nilai-Nilai Peribadi 51 Destinasi Pelancongan Warisan
description	The tourism industry has grown phenomenally in the past few decades. Coupled with the growth in tourism is a booming interest in history, heritage and culture. It is not surprising that heritage has become a major catalyst for the whole travel experience. In accordance with this new development a survey is conduct to develop a profile of visitors to the heritage tourism destinations based on lifestyles, activity level preference and personal values. For the purpose of this study, only historical building are concerned as heritage tourism product. And data were collected by surveying visitors at six heritage tourism destinations, all of which shared a number of similar characteristic, including their rates of visitation, geographic location etc. What is more important these destinations has a historical value and played a role of national historic significance. The finding indicated visitors to all of these destinations possessed very homogeneous demographic characteristics. For instance, majority of the visitors are female, age between 31-40, attained high level of education achievement and preferred to travel with own vehicle. In considering lifestyles and activity level preferences,respondents at all destinations bore a striking resemblance to each other, most of them are classified as ‘active centric' And as to personal values, visitors are concerned about warmth relationship with others. Given accurate and up-to-date information to the marketers, this will permit them to do proper segmentation. Thus a marketing policy which remain valid throughout the new millennium, whilst allowing sufficient flexibility for advantage to be taken of opportunities in response to changing market conditions.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Rahime, Ab. Rauf
author_facet	Rahime, Ab. Rauf
author_sort	Rahime, Ab. Rauf
title	Profil Pelancongan Mengikut Demografi, Gaya Hidup, Aktiviti Kegemaran Dan Nilai-Nilai Peribadi 51 Destinasi Pelancongan Warisan
title_short	Profil Pelancongan Mengikut Demografi, Gaya Hidup, Aktiviti Kegemaran Dan Nilai-Nilai Peribadi 51 Destinasi Pelancongan Warisan
title_full	Profil Pelancongan Mengikut Demografi, Gaya Hidup, Aktiviti Kegemaran Dan Nilai-Nilai Peribadi 51 Destinasi Pelancongan Warisan
title_fullStr	Profil Pelancongan Mengikut Demografi, Gaya Hidup, Aktiviti Kegemaran Dan Nilai-Nilai Peribadi 51 Destinasi Pelancongan Warisan
title_full_unstemmed	Profil Pelancongan Mengikut Demografi, Gaya Hidup, Aktiviti Kegemaran Dan Nilai-Nilai Peribadi 51 Destinasi Pelancongan Warisan
title_sort	profil pelancongan mengikut demografi, gaya hidup, aktiviti kegemaran dan nilai-nilai peribadi 51 destinasi pelancongan warisan
granting_institution	Universiti Utara Malaysia
granting_department	Sekolah Siswazah
publishDate	2000
url	https://etd.uum.edu.my/201/1/RAHIME_BT._AB._RAUF_-_Profil_pelancong_mengikut_demografi.....pdf https://etd.uum.edu.my/201/2/1.RAHIME_BT._AB._RAUF_-_Profil_pelancong_mengikut_demografi.....pdf
_version_	1747826859269160960

Profil Pelancongan Mengikut Demografi, Gaya Hidup, Aktiviti Kegemaran Dan Nilai-Nilai Peribadi 51 Destinasi Pelancongan Warisan

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