Persepsi Pelanggan Terhadap Takaful Keluarga dan Insurans Hayat : Kajian di Prudential BSN Takaful Keluarga dan Prudential Insurans Hayat

The purpose of this study was to examine customers' perceptions of family takaful and life insurance. A study was done at Prudential BSN Family Takaful and Prudential Life Insurance to assess the differences in the takaful and conventional insurance services. Although takaful has been introduce...

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Main Author:	Salfarina, Omar
Format:	Thesis
Language:	eng eng
Published:	2010
Subjects:	HG Finance
Online Access:	https://etd.uum.edu.my/2128/1/Salfarina_Omar.pdf https://etd.uum.edu.my/2128/2/1.Salfarina_Omar.pdf
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id	my-uum-etd.2128
record_format	uketd_dc
spelling	my-uum-etd.21282013-07-24T12:14:32Z Persepsi Pelanggan Terhadap Takaful Keluarga dan Insurans Hayat : Kajian di Prudential BSN Takaful Keluarga dan Prudential Insurans Hayat 2010-04 Salfarina, Omar Abu Bakar, Azizi College of Business (COB) College of Business HG Finance The purpose of this study was to examine customers' perceptions of family takaful and life insurance. A study was done at Prudential BSN Family Takaful and Prudential Life Insurance to assess the differences in the takaful and conventional insurance services. Although takaful has been introduced in a long time ago, but clearly seen in the Muslim community is more conventional view of insurance as a protection to guarantee their future. The main objective of this study is to examine customers' perceptions of savings and protection elements contained in Prudential BSN Family Takaful and Prudential Life Insurance, to review the level of customer awareness of the need and importance of life insurance and family takaful and review customer perception of the role of Syariah Supervisory Council in monitoring the implementation of takaful system in Malaysia follow the syariah principles. Qualitative methods are used where the survey questionnaires were distributed to the clients of Prudential BSN Family Takaful and Prudential Life Insurance customers within the state of Perlis. The analysis is made in the form of frequency distribution, statistic descriptive, ANOVA and Pearson Correlation to achieve the objective. The study found that the perception of customers of Prudential BSN Family Takaful and Prudential Life Insurance will guarantee savings and protection to them. Syariah Supervisory Council also plays an important role in ensuring the implementation of takaful in Malaysia is based on syariah principles. 2010-04 Thesis https://etd.uum.edu.my/2128/ https://etd.uum.edu.my/2128/1/Salfarina_Omar.pdf application/pdf eng validuser https://etd.uum.edu.my/2128/2/1.Salfarina_Omar.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abu Bakar, Azizi
topic	HG Finance
spellingShingle	HG Finance Salfarina, Omar Persepsi Pelanggan Terhadap Takaful Keluarga dan Insurans Hayat : Kajian di Prudential BSN Takaful Keluarga dan Prudential Insurans Hayat
description	The purpose of this study was to examine customers' perceptions of family takaful and life insurance. A study was done at Prudential BSN Family Takaful and Prudential Life Insurance to assess the differences in the takaful and conventional insurance services. Although takaful has been introduced in a long time ago, but clearly seen in the Muslim community is more conventional view of insurance as a protection to guarantee their future. The main objective of this study is to examine customers' perceptions of savings and protection elements contained in Prudential BSN Family Takaful and Prudential Life Insurance, to review the level of customer awareness of the need and importance of life insurance and family takaful and review customer perception of the role of Syariah Supervisory Council in monitoring the implementation of takaful system in Malaysia follow the syariah principles. Qualitative methods are used where the survey questionnaires were distributed to the clients of Prudential BSN Family Takaful and Prudential Life Insurance customers within the state of Perlis. The analysis is made in the form of frequency distribution, statistic descriptive, ANOVA and Pearson Correlation to achieve the objective. The study found that the perception of customers of Prudential BSN Family Takaful and Prudential Life Insurance will guarantee savings and protection to them. Syariah Supervisory Council also plays an important role in ensuring the implementation of takaful in Malaysia is based on syariah principles.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Salfarina, Omar
author_facet	Salfarina, Omar
author_sort	Salfarina, Omar
title	Persepsi Pelanggan Terhadap Takaful Keluarga dan Insurans Hayat : Kajian di Prudential BSN Takaful Keluarga dan Prudential Insurans Hayat
title_short	Persepsi Pelanggan Terhadap Takaful Keluarga dan Insurans Hayat : Kajian di Prudential BSN Takaful Keluarga dan Prudential Insurans Hayat
title_full	Persepsi Pelanggan Terhadap Takaful Keluarga dan Insurans Hayat : Kajian di Prudential BSN Takaful Keluarga dan Prudential Insurans Hayat
title_fullStr	Persepsi Pelanggan Terhadap Takaful Keluarga dan Insurans Hayat : Kajian di Prudential BSN Takaful Keluarga dan Prudential Insurans Hayat
title_full_unstemmed	Persepsi Pelanggan Terhadap Takaful Keluarga dan Insurans Hayat : Kajian di Prudential BSN Takaful Keluarga dan Prudential Insurans Hayat
title_sort	persepsi pelanggan terhadap takaful keluarga dan insurans hayat : kajian di prudential bsn takaful keluarga dan prudential insurans hayat
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2010
url	https://etd.uum.edu.my/2128/1/Salfarina_Omar.pdf https://etd.uum.edu.my/2128/2/1.Salfarina_Omar.pdf
_version_	1747827271346946048

Persepsi Pelanggan Terhadap Takaful Keluarga dan Insurans Hayat : Kajian di Prudential BSN Takaful Keluarga dan Prudential Insurans Hayat

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