Brand Loyalty in the Malaysian Banking Sector
This research explores the factors that contribute to brand loyalty in the Malaysian banking sector. A field survey of bank customers that visited banks around Kangar, capital of Perlis, was conducted to determine the significance and influence of the dimensions such as satisfaction, communication,...
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Main Author: | Mohammad Naim, Ismail |
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Format: | Thesis |
Language: | eng eng |
Published: |
2009
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Subjects: | |
Online Access: | https://etd.uum.edu.my/2136/1/Mohammad_Naim_Ismail.pdf https://etd.uum.edu.my/2136/2/1.Mohammad_Naim_Ismail.pdf |
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