The Role of Marketing Information System (MkIS) to Improve Performance in the Banking Sector of Jordan
The banking sector has always been high information intensive over the years. This has brought the use of Information technology (IT) as a necessity for data storage, modification and retrieval. Information systems (IS) use the provided infrastructure of IT to leverage advantages of IT and to solve...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2010
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| Online Access: | https://etd.uum.edu.my/2228/1/Bashar_Issa_Ghafel_Al_Khawaldeh.pdf https://etd.uum.edu.my/2228/2/1.Bashar_Issa_Ghafel_Al_Khawaldeh.pdf |
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