Factors Affecting Tourism Advertisement Effectiveness in Libya
Libya is a country with a rich heritage in terms of culture, archaeological and historical sites, and a long Mediterranean coastline of sandy beaches. Tourism has recently emerged as an important economic development option in Libya. Advertisers have long been interested in isolating stimulus factor...
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| Format: | Thesis |
| Language: | eng eng |
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2010
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| Online Access: | https://etd.uum.edu.my/2261/1/Muhamed_Ali_Burmad.pdf https://etd.uum.edu.my/2261/2/1.Muhamed_Ali_Burmad.pdf |
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my-uum-etd.22612022-11-23T00:14:30Z Factors Affecting Tourism Advertisement Effectiveness in Libya 2010-04 Burmad, Muhamed Ali Lebai Othman, Ismail College of Business (COB) College of Business HF5801-6182 Advertising Libya is a country with a rich heritage in terms of culture, archaeological and historical sites, and a long Mediterranean coastline of sandy beaches. Tourism has recently emerged as an important economic development option in Libya. Advertisers have long been interested in isolating stimulus factors and associated receiver reactions that affect advertising effectiveaess. Advertising obviously depends on both the quality of the product being advertised and the quality of the ad itself. There is an unresolved debate about the relative merits of recall and recognition, two commonly used measures of ad effectiveness in tourism sector. 2010-04 Thesis https://etd.uum.edu.my/2261/ https://etd.uum.edu.my/2261/1/Muhamed_Ali_Burmad.pdf text eng public https://etd.uum.edu.my/2261/2/1.Muhamed_Ali_Burmad.pdf text eng public http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758917 masters masters Universiti Utara Malaysia |
| institution |
Universiti Utara Malaysia |
| collection |
UUM ETD |
| language |
eng eng |
| advisor |
Lebai Othman, Ismail |
| topic |
HF5801-6182 Advertising |
| spellingShingle |
HF5801-6182 Advertising Burmad, Muhamed Ali Factors Affecting Tourism Advertisement Effectiveness in Libya |
| description |
Libya is a country with a rich heritage in terms of culture, archaeological and historical sites, and a long Mediterranean coastline of sandy beaches. Tourism has recently emerged as an important economic development option in Libya. Advertisers have long been interested in isolating stimulus factors and associated receiver reactions that affect advertising effectiveaess. Advertising obviously depends on both the quality of the product being advertised and the quality of the ad itself. There is an unresolved debate about the relative merits of recall and recognition, two commonly used measures of ad effectiveness in tourism sector. |
| format |
Thesis |
| qualification_name |
masters |
| qualification_level |
Master's degree |
| author |
Burmad, Muhamed Ali |
| author_facet |
Burmad, Muhamed Ali |
| author_sort |
Burmad, Muhamed Ali |
| title |
Factors Affecting Tourism Advertisement Effectiveness in Libya |
| title_short |
Factors Affecting Tourism Advertisement Effectiveness in Libya |
| title_full |
Factors Affecting Tourism Advertisement Effectiveness in Libya |
| title_fullStr |
Factors Affecting Tourism Advertisement Effectiveness in Libya |
| title_full_unstemmed |
Factors Affecting Tourism Advertisement Effectiveness in Libya |
| title_sort |
factors affecting tourism advertisement effectiveness in libya |
| granting_institution |
Universiti Utara Malaysia |
| granting_department |
College of Business (COB) |
| publishDate |
2010 |
| url |
https://etd.uum.edu.my/2261/1/Muhamed_Ali_Burmad.pdf https://etd.uum.edu.my/2261/2/1.Muhamed_Ali_Burmad.pdf |
| _version_ |
1776103595837489152 |