Consumer Purchase Behavior toward United States Products in Malaysia
This study applied the animosity model of purchase behavior to study the Malaysian consumers purchase behavior toward US products in the boycott context. The main objective of this study was twofold. First, it was to determine whether the consumer responses on consumer purchase behaviours factors (e...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | eng eng |
| Published: |
2010
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/2266/1/Harmimi_Harun_%40_Bahari.pdf https://etd.uum.edu.my/2266/2/1.Harmimi_Harun_%40_Bahari.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
my-uum-etd.2266 |
|---|---|
| record_format |
uketd_dc |
| spelling |
my-uum-etd.22662013-07-24T12:15:11Z Consumer Purchase Behavior toward United States Products in Malaysia 2010 Harmimi, Harun @ Bahari Muhamad @ Hashim, Nazlida College of Business (COB) College of Business HF5415.33 Consumer Behavior. This study applied the animosity model of purchase behavior to study the Malaysian consumers purchase behavior toward US products in the boycott context. The main objective of this study was twofold. First, it was to determine whether the consumer responses on consumer purchase behaviours factors (ethnocentrism, animosity and product judgement) will be sufficient to explain their responses on willingness to buy US products. Second, the study was to examine the relationship between ethnocentrism, animosity and product judgement with the willingness to buy US products. A total of 370 questionnaires were distributed to the students from College of Business, Universiti Utara Malaysia. However, only 286 were returned and usable for analysis. The multiple regression analysis was performed to test the hypotheses of the study. The results indicated that the consumer purchase behavior was significant predictor of the willingness to buy US products. It was also found that that the three (3) components of the purchase behavior model (ethnocentrism, animosity and product judgement) have significant relationship with the willingness to buy US products. The findings were discussed and recommendations for the future research were addressed. 2010 Thesis https://etd.uum.edu.my/2266/ https://etd.uum.edu.my/2266/1/Harmimi_Harun_%40_Bahari.pdf application/pdf eng validuser https://etd.uum.edu.my/2266/2/1.Harmimi_Harun_%40_Bahari.pdf application/pdf eng public http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000760411 masters masters Universiti Utara Malaysia |
| institution |
Universiti Utara Malaysia |
| collection |
UUM ETD |
| language |
eng eng |
| advisor |
Muhamad @ Hashim, Nazlida |
| topic |
HF5415.33 Consumer Behavior. |
| spellingShingle |
HF5415.33 Consumer Behavior. Harmimi, Harun @ Bahari Consumer Purchase Behavior toward United States Products in Malaysia |
| description |
This study applied the animosity model of purchase behavior to study the Malaysian consumers purchase behavior toward US products in the boycott context. The main objective of this study was twofold. First, it was to determine whether the consumer responses on consumer purchase behaviours factors (ethnocentrism, animosity and product judgement) will be sufficient to explain their responses on willingness to buy US products. Second, the study was to examine the relationship between ethnocentrism, animosity and product judgement with the willingness to buy US
products. A total of 370 questionnaires were distributed to the students from College of Business, Universiti Utara Malaysia. However, only 286 were returned and usable for analysis. The multiple regression analysis was performed to test the hypotheses of the study. The results indicated that the consumer purchase behavior was significant
predictor of the willingness to buy US products. It was also found that that the three (3) components of the purchase behavior model (ethnocentrism, animosity and
product judgement) have significant relationship with the willingness to buy US products. The findings were discussed and recommendations for the future research were addressed. |
| format |
Thesis |
| qualification_name |
masters |
| qualification_level |
Master's degree |
| author |
Harmimi, Harun @ Bahari |
| author_facet |
Harmimi, Harun @ Bahari |
| author_sort |
Harmimi, Harun @ Bahari |
| title |
Consumer Purchase Behavior toward United States Products in Malaysia |
| title_short |
Consumer Purchase Behavior toward United States Products in Malaysia |
| title_full |
Consumer Purchase Behavior toward United States Products in Malaysia |
| title_fullStr |
Consumer Purchase Behavior toward United States Products in Malaysia |
| title_full_unstemmed |
Consumer Purchase Behavior toward United States Products in Malaysia |
| title_sort |
consumer purchase behavior toward united states products in malaysia |
| granting_institution |
Universiti Utara Malaysia |
| granting_department |
College of Business (COB) |
| publishDate |
2010 |
| url |
https://etd.uum.edu.my/2266/1/Harmimi_Harun_%40_Bahari.pdf https://etd.uum.edu.my/2266/2/1.Harmimi_Harun_%40_Bahari.pdf |
| _version_ |
1747827304078245888 |