The Mobile Travelers Behavior Of Postgraduate Students In Universiti Utara Malaysia.

The general purpose of this study was to find out whether a relationship between attitudes, subjective norm, perceived behavioral control and mobile travelers of postgraduate students. Theory of Planned Behavior (TPB) employed as the underlying to figure out the description about mobile traveler be...

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Main Author: Khaled, Kays Moh S.L.
Format: Thesis
Language:eng
eng
Published: 2008
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Online Access:https://etd.uum.edu.my/232/1/Kays_Moh_S.L._Khaled.pdf
https://etd.uum.edu.my/232/2/Kays_Moh_S.L._Khaled.pdf
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id my-uum-etd.232
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
topic TK5101-6720 Telecommunication
spellingShingle TK5101-6720 Telecommunication
Khaled, Kays Moh S.L.
The Mobile Travelers Behavior Of Postgraduate Students In Universiti Utara Malaysia.
description The general purpose of this study was to find out whether a relationship between attitudes, subjective norm, perceived behavioral control and mobile travelers of postgraduate students. Theory of Planned Behavior (TPB) employed as the underlying to figure out the description about mobile traveler behavior among postgraduate students. Postgraduate students at Universiti Utara Malaysia (UUM) would be the respondents of the present study. Their perception about each variable of the planned behavior examined through the model existed. Unit of analysis of postgraduate students in every subject of study in master and doctoral level selected as sample to determine their behavior in mobile travelers.
format Thesis
qualification_name masters
qualification_level Master's degree
author Khaled, Kays Moh S.L.
author_facet Khaled, Kays Moh S.L.
author_sort Khaled, Kays Moh S.L.
title The Mobile Travelers Behavior Of Postgraduate Students In Universiti Utara Malaysia.
title_short The Mobile Travelers Behavior Of Postgraduate Students In Universiti Utara Malaysia.
title_full The Mobile Travelers Behavior Of Postgraduate Students In Universiti Utara Malaysia.
title_fullStr The Mobile Travelers Behavior Of Postgraduate Students In Universiti Utara Malaysia.
title_full_unstemmed The Mobile Travelers Behavior Of Postgraduate Students In Universiti Utara Malaysia.
title_sort mobile travelers behavior of postgraduate students in universiti utara malaysia.
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2008
url https://etd.uum.edu.my/232/1/Kays_Moh_S.L._Khaled.pdf
https://etd.uum.edu.my/232/2/Kays_Moh_S.L._Khaled.pdf
_version_ 1747826866641698816
spelling my-uum-etd.2322013-07-24T12:06:14Z The Mobile Travelers Behavior Of Postgraduate Students In Universiti Utara Malaysia. 2008-10 Khaled, Kays Moh S.L. College of Business (COB) Faculty of Finance and Banking TK5101-6720 Telecommunication The general purpose of this study was to find out whether a relationship between attitudes, subjective norm, perceived behavioral control and mobile travelers of postgraduate students. Theory of Planned Behavior (TPB) employed as the underlying to figure out the description about mobile traveler behavior among postgraduate students. Postgraduate students at Universiti Utara Malaysia (UUM) would be the respondents of the present study. Their perception about each variable of the planned behavior examined through the model existed. Unit of analysis of postgraduate students in every subject of study in master and doctoral level selected as sample to determine their behavior in mobile travelers. 2008-10 Thesis https://etd.uum.edu.my/232/ https://etd.uum.edu.my/232/1/Kays_Moh_S.L._Khaled.pdf application/pdf eng validuser https://etd.uum.edu.my/232/2/Kays_Moh_S.L._Khaled.pdf application/pdf eng public masters masters Universiti Utara Malaysia Ajzen, I. (1991), "The Theory of Planned Behavior", Organizational Behavior and Human Decision Processes, Vol. 50, Iss. 2, pp. 179-212 Ajzen, I. and Driver, B. L. (1992b), "Contingent Value Measurement: On the Nature and Meaning of Willingness to Pay", Journal of Consumer Psychology, Vol.1,No.4,pp.297-316 Ajzen, I. (2002b), "Constructing a TPB Questionnaire: Conceptual and Methodological Considerations" Available: http://wwwunix. oit.umass.edu/-aizen/pdf/tpb.measurement.pdf[2005,July 13] Ajzen, I. 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