The Relationship Between Service Quality, Product Quality, Price Fairness and Customer Satisfaction of Retail Stores in Hatyai, Thailand
Customer satisfaction is an important strategic objective for retail industries. In order to survive and achieve profitability, retailers need to respond customer's requirement to satisfy them. Although there are many factors which relate to customer satisfaction, but most of previous empirical...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2010
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| Online Access: | https://etd.uum.edu.my/2412/1/Waramon_Petkao.pdf https://etd.uum.edu.my/2412/2/1.Waramon_Petkao.pdf |
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