The Use of Internet Purchasing Among Postgraduate Students in UUM

The general purpose of this study was to find out whether a relationship between attitudes, subjective norm, perceived behavioral control and Internet purchasing of postgraduate students. The significant positive relationships between attitudes, subjective norm, perceived behavioral control and int...

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Main Author: Etturki, Tareg A. Yousef
Format: Thesis
Language:eng
eng
Published: 2008
Subjects:
Online Access:https://etd.uum.edu.my/245/1/Tareg_A_Yousef_Etturki.pdf
https://etd.uum.edu.my/245/2/Tareg_A_Yousef_Etturki.pdf
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spelling my-uum-etd.2452013-07-24T12:06:19Z The Use of Internet Purchasing Among Postgraduate Students in UUM 2008-11-13 Etturki, Tareg A. Yousef College of Business (COB) Graduate School HF5001-6182 Business The general purpose of this study was to find out whether a relationship between attitudes, subjective norm, perceived behavioral control and Internet purchasing of postgraduate students. The significant positive relationships between attitudes, subjective norm, perceived behavioral control and internet purchasing offer a clear indication of the importance of features to explain consumer purchase behavior. Hence, this study aims to propose, operationalize, and empirically examine an extended model (i.e. with the inclusion of self-identity) that explains and predicts consumer purchase behavior. The result of correlation, linear regression and multiple regressions in assessing the variables or the empirical relationship between attitudes, subjective norm, perceived behavioral control contribute were positively related to behavior as hypothesized. The positive association among all independent variables to dependent variable (adj.r2=80%) was supported. 2008-11 Thesis https://etd.uum.edu.my/245/ https://etd.uum.edu.my/245/1/Tareg_A_Yousef_Etturki.pdf application/pdf eng validuser https://etd.uum.edu.my/245/2/Tareg_A_Yousef_Etturki.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Etturki, Tareg A. Yousef
The Use of Internet Purchasing Among Postgraduate Students in UUM
description The general purpose of this study was to find out whether a relationship between attitudes, subjective norm, perceived behavioral control and Internet purchasing of postgraduate students. The significant positive relationships between attitudes, subjective norm, perceived behavioral control and internet purchasing offer a clear indication of the importance of features to explain consumer purchase behavior. Hence, this study aims to propose, operationalize, and empirically examine an extended model (i.e. with the inclusion of self-identity) that explains and predicts consumer purchase behavior. The result of correlation, linear regression and multiple regressions in assessing the variables or the empirical relationship between attitudes, subjective norm, perceived behavioral control contribute were positively related to behavior as hypothesized. The positive association among all independent variables to dependent variable (adj.r2=80%) was supported.
format Thesis
qualification_name masters
qualification_level Master's degree
author Etturki, Tareg A. Yousef
author_facet Etturki, Tareg A. Yousef
author_sort Etturki, Tareg A. Yousef
title The Use of Internet Purchasing Among Postgraduate Students in UUM
title_short The Use of Internet Purchasing Among Postgraduate Students in UUM
title_full The Use of Internet Purchasing Among Postgraduate Students in UUM
title_fullStr The Use of Internet Purchasing Among Postgraduate Students in UUM
title_full_unstemmed The Use of Internet Purchasing Among Postgraduate Students in UUM
title_sort use of internet purchasing among postgraduate students in uum
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2008
url https://etd.uum.edu.my/245/1/Tareg_A_Yousef_Etturki.pdf
https://etd.uum.edu.my/245/2/Tareg_A_Yousef_Etturki.pdf
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