An Exploratory Study on Relationships Between Party Identification, Personal Values, Demographics Characteristics Affect on Voting Behaviour

The purpose of this study was to investigate if there was a significant differences in voters' voting behaviour and to what extent do party identification, gender, race, age, income, education and personal values affect them. The study was conducted at Dewan Undangan Negeri (DUN) Seri Setia, K...

Full description

Saved in:
Bibliographic Details
Main Author: Ahmad Sabri, Yusuff
Format: Thesis
Language:eng
eng
Published: 2011
Subjects:
Online Access:https://etd.uum.edu.my/2458/1/Ahmad_Sabri_Yusuff.pdf
https://etd.uum.edu.my/2458/2/1.Ahmad_Sabri_Yusuff.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-uum-etd.2458
record_format uketd_dc
spelling my-uum-etd.24582022-04-11T01:08:23Z An Exploratory Study on Relationships Between Party Identification, Personal Values, Demographics Characteristics Affect on Voting Behaviour 2011 Ahmad Sabri, Yusuff Mohd, Baruddin Othman Yeop Abdullah Graduate School of Business College of Business JN Political institutions (Europe) The purpose of this study was to investigate if there was a significant differences in voters' voting behaviour and to what extent do party identification, gender, race, age, income, education and personal values affect them. The study was conducted at Dewan Undangan Negeri (DUN) Seri Setia, Kelana Jaya, Selangor where samples were distributed to 430 registered voters by drop-off and 380 were useable. The samples were representative of the results in 2008 Malaysian general election for DUN Seri Setia, focusing on voters gender, race, income, party identification and voters voting behaviour using statistical techniques such as ANOVAs, Chi-squares, factor analysis, and regression. By focusing on personal values and demographic characteristics association a new segment tools has been created to confirm the interrelationships among demographic characteristic, party identification and voting behaviour. This study demonstrates how personal values may be associated with demographic characteristics such as gender, race, age, income and education, to create a new market segmentation tools for examining similarities and differences in party identification and voting behaviour. 2011 Thesis https://etd.uum.edu.my/2458/ https://etd.uum.edu.my/2458/1/Ahmad_Sabri_Yusuff.pdf text eng public https://etd.uum.edu.my/2458/2/1.Ahmad_Sabri_Yusuff.pdf text eng public masters masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Mohd, Baruddin
topic JN Political institutions (Europe)
spellingShingle JN Political institutions (Europe)
Ahmad Sabri, Yusuff
An Exploratory Study on Relationships Between Party Identification, Personal Values, Demographics Characteristics Affect on Voting Behaviour
description The purpose of this study was to investigate if there was a significant differences in voters' voting behaviour and to what extent do party identification, gender, race, age, income, education and personal values affect them. The study was conducted at Dewan Undangan Negeri (DUN) Seri Setia, Kelana Jaya, Selangor where samples were distributed to 430 registered voters by drop-off and 380 were useable. The samples were representative of the results in 2008 Malaysian general election for DUN Seri Setia, focusing on voters gender, race, income, party identification and voters voting behaviour using statistical techniques such as ANOVAs, Chi-squares, factor analysis, and regression. By focusing on personal values and demographic characteristics association a new segment tools has been created to confirm the interrelationships among demographic characteristic, party identification and voting behaviour. This study demonstrates how personal values may be associated with demographic characteristics such as gender, race, age, income and education, to create a new market segmentation tools for examining similarities and differences in party identification and voting behaviour.
format Thesis
qualification_name masters
qualification_level Master's degree
author Ahmad Sabri, Yusuff
author_facet Ahmad Sabri, Yusuff
author_sort Ahmad Sabri, Yusuff
title An Exploratory Study on Relationships Between Party Identification, Personal Values, Demographics Characteristics Affect on Voting Behaviour
title_short An Exploratory Study on Relationships Between Party Identification, Personal Values, Demographics Characteristics Affect on Voting Behaviour
title_full An Exploratory Study on Relationships Between Party Identification, Personal Values, Demographics Characteristics Affect on Voting Behaviour
title_fullStr An Exploratory Study on Relationships Between Party Identification, Personal Values, Demographics Characteristics Affect on Voting Behaviour
title_full_unstemmed An Exploratory Study on Relationships Between Party Identification, Personal Values, Demographics Characteristics Affect on Voting Behaviour
title_sort exploratory study on relationships between party identification, personal values, demographics characteristics affect on voting behaviour
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2011
url https://etd.uum.edu.my/2458/1/Ahmad_Sabri_Yusuff.pdf
https://etd.uum.edu.my/2458/2/1.Ahmad_Sabri_Yusuff.pdf
_version_ 1747827350032089088