Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students

The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of cosmetic and skin-care products (i.e. makeup). The study also examines the students' demography on the relationship between brand reputation and purchase behavior. In this study, bran...

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Main Author:	Zaribbayevich, Doniyor Azizkulov
Format:	Thesis
Language:	eng
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2475/1/Doniyor_Azizkulov_Zaribbayevich.pdf
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id	my-uum-etd.2475
record_format	uketd_dc
spelling	my-uum-etd.24752013-07-24T12:16:11Z Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students 2010-09 Zaribbayevich, Doniyor Azizkulov Mohd Isa, Filzah College of Business (COB) College of Business HF5001-6182 Business The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of cosmetic and skin-care products (i.e. makeup). The study also examines the students' demography on the relationship between brand reputation and purchase behavior. In this study, brand loyalty is conceptualized as a dependent variable and its relationship with other independent variables (i.e. country of origin, students' demography, brand reputation, purchase behavior and cosmetic brands). The students who had purchased and personally used cosmetic and skin-care products were participants in this study. Data from 277 participants were used for the statistical analysis. The data were collected from UUM students. Limitations of the study and recommendations for future researchers are also are included in this study. Furthermore, this study explores brand loyalty behavior on cosmetic and skin-care products and examines key brand loyalty factors: brand name product quality, price, style, and service quality. Student consumers classified in two categories by their degree on brand loyalty: hard-core loyal consumers and brand switchers. The study concludes that brand name, style, and price are the key brand factors which can distinguish hard-core loyal consumers and brand switchers. Brand name and price have more influence on the brand loyalty of hard-core loyal consumers 2010-09 Thesis https://etd.uum.edu.my/2475/ https://etd.uum.edu.my/2475/1/Doniyor_Azizkulov_Zaribbayevich.pdf application/pdf eng validuser http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000768029 masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng
advisor	Mohd Isa, Filzah
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Zaribbayevich, Doniyor Azizkulov Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students
description	The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of cosmetic and skin-care products (i.e. makeup). The study also examines the students' demography on the relationship between brand reputation and purchase behavior. In this study, brand loyalty is conceptualized as a dependent variable and its relationship with other independent variables (i.e. country of origin, students' demography, brand reputation, purchase behavior and cosmetic brands). The students who had purchased and personally used cosmetic and skin-care products were participants in this study. Data from 277 participants were used for the statistical analysis. The data were collected from UUM students. Limitations of the study and recommendations for future researchers are also are included in this study. Furthermore, this study explores brand loyalty behavior on cosmetic and skin-care products and examines key brand loyalty factors: brand name product quality, price, style, and service quality. Student consumers classified in two categories by their degree on brand loyalty: hard-core loyal consumers and brand switchers. The study concludes that brand name, style, and price are the key brand factors which can distinguish hard-core loyal consumers and brand switchers. Brand name and price have more influence on the brand loyalty of hard-core loyal consumers
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Zaribbayevich, Doniyor Azizkulov
author_facet	Zaribbayevich, Doniyor Azizkulov
author_sort	Zaribbayevich, Doniyor Azizkulov
title	Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students
title_short	Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students
title_full	Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students
title_fullStr	Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students
title_full_unstemmed	Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students
title_sort	country of origin and brand loyalty on cosmetic products among universiti utara malaysia students
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2010
url	https://etd.uum.edu.my/2475/1/Doniyor_Azizkulov_Zaribbayevich.pdf
_version_	1747827354197032960

Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students

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