Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students
The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of cosmetic and skin-care products (i.e. makeup). The study also examines the students' demography on the relationship between brand reputation and purchase behavior. In this study, bran...
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my-uum-etd.24752013-07-24T12:16:11Z Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students 2010-09 Zaribbayevich, Doniyor Azizkulov Mohd Isa, Filzah College of Business (COB) College of Business HF5001-6182 Business The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of cosmetic and skin-care products (i.e. makeup). The study also examines the students' demography on the relationship between brand reputation and purchase behavior. In this study, brand loyalty is conceptualized as a dependent variable and its relationship with other independent variables (i.e. country of origin, students' demography, brand reputation, purchase behavior and cosmetic brands). The students who had purchased and personally used cosmetic and skin-care products were participants in this study. Data from 277 participants were used for the statistical analysis. The data were collected from UUM students. Limitations of the study and recommendations for future researchers are also are included in this study. Furthermore, this study explores brand loyalty behavior on cosmetic and skin-care products and examines key brand loyalty factors: brand name product quality, price, style, and service quality. Student consumers classified in two categories by their degree on brand loyalty: hard-core loyal consumers and brand switchers. The study concludes that brand name, style, and price are the key brand factors which can distinguish hard-core loyal consumers and brand switchers. Brand name and price have more influence on the brand loyalty of hard-core loyal consumers 2010-09 Thesis https://etd.uum.edu.my/2475/ https://etd.uum.edu.my/2475/1/Doniyor_Azizkulov_Zaribbayevich.pdf application/pdf eng validuser http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000768029 masters masters Universiti Utara Malaysia |
institution |
Universiti Utara Malaysia |
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UUM ETD |
language |
eng |
advisor |
Mohd Isa, Filzah |
topic |
HF5001-6182 Business |
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HF5001-6182 Business Zaribbayevich, Doniyor Azizkulov Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students |
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The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of cosmetic and skin-care products (i.e. makeup). The study also examines the students' demography on the relationship between brand reputation and purchase behavior. In this study, brand loyalty is conceptualized as a dependent variable and its relationship with other independent
variables (i.e. country of origin, students' demography, brand reputation, purchase behavior and cosmetic brands).
The students who had purchased and personally used cosmetic and skin-care products were participants in this study. Data from 277 participants were used for the statistical analysis. The data were collected from UUM students. Limitations of the study and recommendations for future
researchers are also are included in this study. Furthermore, this study explores brand loyalty behavior on cosmetic and skin-care products and examines key brand loyalty factors: brand name product quality, price, style, and service quality. Student consumers classified in two categories by their degree on brand loyalty: hard-core loyal
consumers and brand switchers. The study concludes that brand name, style, and price are the key brand factors which can distinguish hard-core loyal consumers and brand switchers. Brand name and price have more influence on the brand loyalty of hard-core loyal consumers |
format |
Thesis |
qualification_name |
masters |
qualification_level |
Master's degree |
author |
Zaribbayevich, Doniyor Azizkulov |
author_facet |
Zaribbayevich, Doniyor Azizkulov |
author_sort |
Zaribbayevich, Doniyor Azizkulov |
title |
Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students |
title_short |
Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students |
title_full |
Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students |
title_fullStr |
Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students |
title_full_unstemmed |
Country of Origin and Brand Loyalty on Cosmetic Products Among Universiti Utara Malaysia Students |
title_sort |
country of origin and brand loyalty on cosmetic products among universiti utara malaysia students |
granting_institution |
Universiti Utara Malaysia |
granting_department |
College of Business (COB) |
publishDate |
2010 |
url |
https://etd.uum.edu.my/2475/1/Doniyor_Azizkulov_Zaribbayevich.pdf |
_version_ |
1747827354197032960 |