Factors That Affect Malaysian Consumer's Intention to Buy Branded Product

The objective of this study is to identify the relationship between price, status, perceived quality, style, and store environment on consumer's intention in purchasing branded products. A survey questionnaire was used in order to obtain the feedback from respondents. Samples for this study we...

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Main Author:	Tan, Chiew Kie
Format:	Thesis
Language:	eng
Published:	2010
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/2497/1/Tan_Chiew_Kie.pdf
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id	my-uum-etd.2497
record_format	uketd_dc
spelling	my-uum-etd.24972013-07-24T12:16:17Z Factors That Affect Malaysian Consumer's Intention to Buy Branded Product 2010 Tan, Chiew Kie Nik Abdullah, Nik Ab Halim College of Business (COB) College of Business HF5415.33 Consumer Behavior. The objective of this study is to identify the relationship between price, status, perceived quality, style, and store environment on consumer's intention in purchasing branded products. A survey questionnaire was used in order to obtain the feedback from respondents. Samples for this study were students at University Utara Malaysia. In addition, a total of 384 valid questionnaires were gathered and analyzed using SPSS. The result shows that price, perceived quality, and style are significant and positively related to the buying intention of branded products. Two other factors, status and store environment are not significant. This study contributes to both the literature and the practitioner as the findings, especially on the most important factor may help firms develop their strategy to further increase the consumer's intention in buying branded products. 2010 Thesis https://etd.uum.edu.my/2497/ https://etd.uum.edu.my/2497/1/Tan_Chiew_Kie.pdf application/pdf eng validuser masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng
advisor	Nik Abdullah, Nik Ab Halim
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Tan, Chiew Kie Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
description	The objective of this study is to identify the relationship between price, status, perceived quality, style, and store environment on consumer's intention in purchasing branded products. A survey questionnaire was used in order to obtain the feedback from respondents. Samples for this study were students at University Utara Malaysia. In addition, a total of 384 valid questionnaires were gathered and analyzed using SPSS. The result shows that price, perceived quality, and style are significant and positively related to the buying intention of branded products. Two other factors, status and store environment are not significant. This study contributes to both the literature and the practitioner as the findings, especially on the most important factor may help firms develop their strategy to further increase the consumer's intention in buying branded products.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Tan, Chiew Kie
author_facet	Tan, Chiew Kie
author_sort	Tan, Chiew Kie
title	Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
title_short	Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
title_full	Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
title_fullStr	Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
title_full_unstemmed	Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
title_sort	factors that affect malaysian consumer's intention to buy branded product
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2010
url	https://etd.uum.edu.my/2497/1/Tan_Chiew_Kie.pdf
_version_	1747827359310938112

Factors That Affect Malaysian Consumer's Intention to Buy Branded Product

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