The Importance of Niche Marketing in Creating Sustainable Differential Advantage of National Corporations for Food Industries in the Republic of Yemen
This thesis seeks to investigate of the importance of niche marketing in creating sustainable differential advantage of National Corporations for Food Industries in the Republic of Yemen through focusing at studying the extent of applying two key criteria of niche marketing (market segments and posi...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/2632/1/Fatihya_Mahdi_Ahmed_Ali.pdf https://etd.uum.edu.my/2632/2/1.Fatihya_Mahdi_Ahmed_Ali.pdf |
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