Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users

The main objective of this research is to determine the relationship between Price, Features, Brand Name, Brand Equity, Advertising and Satisfaction on Brand Loyalty among laptop users. The data was collected from 157 students in Universiti Utara Malaysia (UUM) through self-administered questionnair...

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Main Author:	Izwani Elissa, Abd Aziz
Format:	Thesis
Language:	eng eng
Published:	2011
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2658/1/Izwani_Elissa_Abd_Aziz.pdf https://etd.uum.edu.my/2658/2/1.Izwani_Elissa_Abd_Aziz.pdf
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id	my-uum-etd.2658
record_format	uketd_dc
spelling	my-uum-etd.26582022-06-22T01:00:08Z Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users 2011 Izwani Elissa, Abd Aziz Adam, Mohamad Zainol Abidin College of Business (COB) College of Business HF5001-6182 Business The main objective of this research is to determine the relationship between Price, Features, Brand Name, Brand Equity, Advertising and Satisfaction on Brand Loyalty among laptop users. The data was collected from 157 students in Universiti Utara Malaysia (UUM) through self-administered questionnaire. The data was analysed using the Correlation and Regression test. The findings shows that there is a positive significant relationship between these six factors - Price, Features, Brand Name, Brand Equity, Advertising and Satisfaction on brand loyalty. The results also indicate that Satisfaction had the strongest relationship towards brand loyalty as compared to other factors. In order to achieve these levels, laptop manufacturers should improve the quality and services that will increase brand equity and satisfaction to attract new customers. In this relation, laptop manufacturers can develop a variety of product categories to differentiate their products from the competitors. 2011 Thesis https://etd.uum.edu.my/2658/ https://etd.uum.edu.my/2658/1/Izwani_Elissa_Abd_Aziz.pdf text eng public https://etd.uum.edu.my/2658/2/1.Izwani_Elissa_Abd_Aziz.pdf text eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Adam, Mohamad Zainol Abidin
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Izwani Elissa, Abd Aziz Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users
description	The main objective of this research is to determine the relationship between Price, Features, Brand Name, Brand Equity, Advertising and Satisfaction on Brand Loyalty among laptop users. The data was collected from 157 students in Universiti Utara Malaysia (UUM) through self-administered questionnaire. The data was analysed using the Correlation and Regression test. The findings shows that there is a positive significant relationship between these six factors - Price, Features, Brand Name, Brand Equity, Advertising and Satisfaction on brand loyalty. The results also indicate that Satisfaction had the strongest relationship towards brand loyalty as compared to other factors. In order to achieve these levels, laptop manufacturers should improve the quality and services that will increase brand equity and satisfaction to attract new customers. In this relation, laptop manufacturers can develop a variety of product categories to differentiate their products from the competitors.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Izwani Elissa, Abd Aziz
author_facet	Izwani Elissa, Abd Aziz
author_sort	Izwani Elissa, Abd Aziz
title	Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users
title_short	Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users
title_full	Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users
title_fullStr	Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users
title_full_unstemmed	Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users
title_sort	factors influencing brand loyalty: an emperical study among laptop users
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2011
url	https://etd.uum.edu.my/2658/1/Izwani_Elissa_Abd_Aziz.pdf https://etd.uum.edu.my/2658/2/1.Izwani_Elissa_Abd_Aziz.pdf
_version_	1747827398423871488

Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users

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