Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users
The main objective of this research is to determine the relationship between Price, Features, Brand Name, Brand Equity, Advertising and Satisfaction on Brand Loyalty among laptop users. The data was collected from 157 students in Universiti Utara Malaysia (UUM) through self-administered questionnair...
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Online Access: | https://etd.uum.edu.my/2658/1/Izwani_Elissa_Abd_Aziz.pdf https://etd.uum.edu.my/2658/2/1.Izwani_Elissa_Abd_Aziz.pdf |
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my-uum-etd.26582022-06-22T01:00:08Z Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users 2011 Izwani Elissa, Abd Aziz Adam, Mohamad Zainol Abidin College of Business (COB) College of Business HF5001-6182 Business The main objective of this research is to determine the relationship between Price, Features, Brand Name, Brand Equity, Advertising and Satisfaction on Brand Loyalty among laptop users. The data was collected from 157 students in Universiti Utara Malaysia (UUM) through self-administered questionnaire. The data was analysed using the Correlation and Regression test. The findings shows that there is a positive significant relationship between these six factors - Price, Features, Brand Name, Brand Equity, Advertising and Satisfaction on brand loyalty. The results also indicate that Satisfaction had the strongest relationship towards brand loyalty as compared to other factors. In order to achieve these levels, laptop manufacturers should improve the quality and services that will increase brand equity and satisfaction to attract new customers. In this relation, laptop manufacturers can develop a variety of product categories to differentiate their products from the competitors. 2011 Thesis https://etd.uum.edu.my/2658/ https://etd.uum.edu.my/2658/1/Izwani_Elissa_Abd_Aziz.pdf text eng public https://etd.uum.edu.my/2658/2/1.Izwani_Elissa_Abd_Aziz.pdf text eng public masters masters Universiti Utara Malaysia |
institution |
Universiti Utara Malaysia |
collection |
UUM ETD |
language |
eng eng |
advisor |
Adam, Mohamad Zainol Abidin |
topic |
HF5001-6182 Business |
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HF5001-6182 Business Izwani Elissa, Abd Aziz Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users |
description |
The main objective of this research is to determine the relationship between Price, Features, Brand Name, Brand Equity, Advertising and Satisfaction on Brand Loyalty among laptop users. The data was collected from 157 students in Universiti Utara Malaysia (UUM) through self-administered questionnaire. The data was analysed using the Correlation and Regression test. The findings shows that there is a positive significant relationship between these six factors - Price, Features, Brand Name, Brand Equity, Advertising and Satisfaction on brand loyalty. The results also indicate that Satisfaction had the strongest relationship towards brand loyalty as compared to other factors. In order to achieve these levels, laptop
manufacturers should improve the quality and services that will increase brand equity and satisfaction to attract new customers. In this relation, laptop manufacturers can develop a variety of product categories to differentiate their products from the competitors. |
format |
Thesis |
qualification_name |
masters |
qualification_level |
Master's degree |
author |
Izwani Elissa, Abd Aziz |
author_facet |
Izwani Elissa, Abd Aziz |
author_sort |
Izwani Elissa, Abd Aziz |
title |
Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users |
title_short |
Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users |
title_full |
Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users |
title_fullStr |
Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users |
title_full_unstemmed |
Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users |
title_sort |
factors influencing brand loyalty: an emperical study among laptop users |
granting_institution |
Universiti Utara Malaysia |
granting_department |
College of Business (COB) |
publishDate |
2011 |
url |
https://etd.uum.edu.my/2658/1/Izwani_Elissa_Abd_Aziz.pdf https://etd.uum.edu.my/2658/2/1.Izwani_Elissa_Abd_Aziz.pdf |
_version_ |
1747827398423871488 |