Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users

The main objective of this research is to determine the relationship between Price, Features, Brand Name, Brand Equity, Advertising and Satisfaction on Brand Loyalty among laptop users. The data was collected from 157 students in Universiti Utara Malaysia (UUM) through self-administered questionnair...

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Bibliographic Details
Main Author: Izwani Elissa, Abd Aziz
Format: Thesis
Language:eng
eng
Published: 2011
Subjects:
Online Access:https://etd.uum.edu.my/2658/1/Izwani_Elissa_Abd_Aziz.pdf
https://etd.uum.edu.my/2658/2/1.Izwani_Elissa_Abd_Aziz.pdf
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