Factors Influencing Brand Loyalty: An Emperical Study Among Laptop Users
The main objective of this research is to determine the relationship between Price, Features, Brand Name, Brand Equity, Advertising and Satisfaction on Brand Loyalty among laptop users. The data was collected from 157 students in Universiti Utara Malaysia (UUM) through self-administered questionnair...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2011
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| Online Access: | https://etd.uum.edu.my/2658/1/Izwani_Elissa_Abd_Aziz.pdf https://etd.uum.edu.my/2658/2/1.Izwani_Elissa_Abd_Aziz.pdf |
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