Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia
This study was to find out whether there is a relationship between customer satisfaction and service quality. This study examined the relationship between customer satisfaction and service quality (reliability, tangibles, responsiveness, assurance and empathy) on mobile phone provider (Digi, Maxis A...
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2008
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Online Access: | https://etd.uum.edu.my/270/1/Slah_Eddeen_Mummar_M._Joma.pdf https://etd.uum.edu.my/270/2/Slah_Eddeen_Mummar_M._Joma.pdf |
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my-uum-etd.2702024-05-13T04:27:51Z Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia 2008-11 Joma, Slah Eddeen Mummar M. College of Business (COB) Faculty of Business Management HF5001-6182 Business This study was to find out whether there is a relationship between customer satisfaction and service quality. This study examined the relationship between customer satisfaction and service quality (reliability, tangibles, responsiveness, assurance and empathy) on mobile phone provider (Digi, Maxis And Celcom) in Universiti Utara Malaysia, Sintok, Kedah, Malaysia. This study is designed to provide the benefit for marketing practitioners, especially for GSM provider in UUM areas. For marketing practitioners, the aim is to offer a holistic and in-depth overview of how customer forms, experience and exploit their satisfaction towards services that offered by the mobile phone provider. 2008-11 Thesis https://etd.uum.edu.my/270/ https://etd.uum.edu.my/270/1/Slah_Eddeen_Mummar_M._Joma.pdf text eng public https://etd.uum.edu.my/270/2/Slah_Eddeen_Mummar_M._Joma.pdf text eng public masters masters Universiti Utara Malaysia |
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Universiti Utara Malaysia |
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UUM ETD |
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eng eng |
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HF5001-6182 Business |
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HF5001-6182 Business Joma, Slah Eddeen Mummar M. Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia |
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This study was to find out whether there is a relationship between customer satisfaction and service quality. This study examined the relationship between customer satisfaction and service quality (reliability, tangibles, responsiveness, assurance and empathy) on mobile phone provider (Digi, Maxis And Celcom) in Universiti Utara Malaysia, Sintok, Kedah, Malaysia.
This study is designed to provide the benefit for marketing practitioners, especially for GSM provider in UUM areas. For marketing practitioners, the aim is to offer a holistic and in-depth overview of how customer forms, experience and exploit their satisfaction towards services that offered by the mobile phone provider.
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format |
Thesis |
qualification_name |
masters |
qualification_level |
Master's degree |
author |
Joma, Slah Eddeen Mummar M. |
author_facet |
Joma, Slah Eddeen Mummar M. |
author_sort |
Joma, Slah Eddeen Mummar M. |
title |
Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia |
title_short |
Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia |
title_full |
Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia |
title_fullStr |
Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia |
title_full_unstemmed |
Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia |
title_sort |
service quality and customer satisfaction of mobile phone provider among postgraduate students of university utara malaysia |
granting_institution |
Universiti Utara Malaysia |
granting_department |
College of Business (COB) |
publishDate |
2008 |
url |
https://etd.uum.edu.my/270/1/Slah_Eddeen_Mummar_M._Joma.pdf https://etd.uum.edu.my/270/2/Slah_Eddeen_Mummar_M._Joma.pdf |
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1804888204269060096 |