Study On Issues And Challenges In The Implementation Of Customer Relationship Management In Malayan Banking Berhad
Customer relationship management is the latest approach practiced by most organizations to ensure customer satisfaction is guaranteed. Moreover this ensures that an organization's profit is increased in long term, as customers feel valued. To achieve this, an organization has to ensure that al...
Saved in:
Main Author: | Deivanai, Kaivaliam |
---|---|
Format: | Thesis |
Language: | eng eng |
Published: |
2001
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/273/1/Deivanai_Kaivaliam%2C_2001.pdf https://etd.uum.edu.my/273/2/1.Deivanai_Kaivaliam%2C_2001.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Halal Certification Issues In Pharmaceutical Products-CCM
Berhad
by: Johar, Azlydia
Published: (2009) -
The Influencing Factors of Customer Relationship Management Performance in Malaysian Electronic Banking
by: Samsudin, Wahab
Published: (2010) -
Web-Based Customer Relationship Management
by: Umadevi, Marappan
Published: (2001) -
Relationship Between Online Service Quality Dimensions and Customers' Satisfaction: A Study of Electronic Ticketing (e-Ticketing) System in Airasia Berhad
by: Mohd Azmi, Che Ahmad
Published: (2011) -
Firm Challenges To Meet Customer Demand – Case
Study Of Weeda Rich Enterprise
by: Abd. Rahim, Asrul Nizam
Published: (2015)