A Study of Student Satisfaction in Relation to Non Academic Staff Behaviour in UiTM Pahang (Jengka Campus)

A Study of Student Satisfaction in Relation to Non Academic Staff Behaviour in UiTM Pahang (Jengka Campus)

The purpose of this research is to empirically determine what the behaviors of non-academic staff of UiTM that leads to students' satisfaction. The objectives of conducting this research are to identify the factors that influence students' satisfaction as regard to behavior of non academic...

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Main Author: Zaid, Mat Yusop
Format: Thesis
Language:eng
eng
Published: 2011
Subjects:
HF1-6182 Commerce
Online Access:https://etd.uum.edu.my/2768/1/Zaid_Mat_Yusop.pdf
https://etd.uum.edu.my/2768/2/1.Zaid_Mat_Yusop.pdf
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id my-uum-etd.2768
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Md. Hussain, Muhammad Nasri
topic HF1-6182 Commerce
spellingShingle HF1-6182 Commerce
Zaid, Mat Yusop
A Study of Student Satisfaction in Relation to Non Academic Staff Behaviour in UiTM Pahang (Jengka Campus)
description The purpose of this research is to empirically determine what the behaviors of non-academic staff of UiTM that leads to students' satisfaction. The objectives of conducting this research are to identify the factors that influence students' satisfaction as regard to behavior of non academic staff, to identify the current level of students' satisfaction towards non academic staff behavior and to provide recommendations on how to make satisfied students. Researcher had identified two criteria that lead to students' satisfaction namely responsiveness and courtesy. The respondents of this research are the students from UiTM Pahang (Jengka Campus). The methods used by the researcher to analyze the data are Reliability Testing, Respondent Profile and Frequency Analysis. The result that the researcher found from this research is students are really not satisfied with responsiveness showed by non academic staff. Non academic staff must improve this attribute in order to gain students satisfaction.
format Thesis
qualification_name masters
qualification_level Master's degree
author Zaid, Mat Yusop
author_facet Zaid, Mat Yusop
author_sort Zaid, Mat Yusop
title A Study of Student Satisfaction in Relation to Non Academic Staff Behaviour in UiTM Pahang (Jengka Campus)
title_short A Study of Student Satisfaction in Relation to Non Academic Staff Behaviour in UiTM Pahang (Jengka Campus)
title_full A Study of Student Satisfaction in Relation to Non Academic Staff Behaviour in UiTM Pahang (Jengka Campus)
title_fullStr A Study of Student Satisfaction in Relation to Non Academic Staff Behaviour in UiTM Pahang (Jengka Campus)
title_full_unstemmed A Study of Student Satisfaction in Relation to Non Academic Staff Behaviour in UiTM Pahang (Jengka Campus)
title_sort study of student satisfaction in relation to non academic staff behaviour in uitm pahang (jengka campus)
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2011
url https://etd.uum.edu.my/2768/1/Zaid_Mat_Yusop.pdf
https://etd.uum.edu.my/2768/2/1.Zaid_Mat_Yusop.pdf
_version_ 1747827424494616576
spelling my-uum-etd.27682016-04-24T02:03:01Z A Study of Student Satisfaction in Relation to Non Academic Staff Behaviour in UiTM Pahang (Jengka Campus) 2011 Zaid, Mat Yusop Md. Hussain, Muhammad Nasri College of Business (COB) College of Business HF1-6182 Commerce The purpose of this research is to empirically determine what the behaviors of non-academic staff of UiTM that leads to students' satisfaction. The objectives of conducting this research are to identify the factors that influence students' satisfaction as regard to behavior of non academic staff, to identify the current level of students' satisfaction towards non academic staff behavior and to provide recommendations on how to make satisfied students. Researcher had identified two criteria that lead to students' satisfaction namely responsiveness and courtesy. The respondents of this research are the students from UiTM Pahang (Jengka Campus). The methods used by the researcher to analyze the data are Reliability Testing, Respondent Profile and Frequency Analysis. The result that the researcher found from this research is students are really not satisfied with responsiveness showed by non academic staff. Non academic staff must improve this attribute in order to gain students satisfaction. 2011 Thesis https://etd.uum.edu.my/2768/ https://etd.uum.edu.my/2768/1/Zaid_Mat_Yusop.pdf application/pdf eng validuser https://etd.uum.edu.my/2768/2/1.Zaid_Mat_Yusop.pdf application/pdf eng public masters masters Universiti Utara Malaysia Banwet, D.K., & Datta, B. (2003). A study of the effect of perceived lecture quality on post-lecture intentions. Work Study, 52(5), 234-243. Brainard, J., Fain, P. & Masterson, K. (2009). Support-Staff Jobs Double in 20 Years, Outpacing Enrollment. Brown, R.M., & Mazzarol, T.W. (2008). The importance of institutional image to student satisfaction and loyalty within higher education. 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