Green Concept: Affect on Small and Medium Enterprise (SME) Within Malaysia Perspectives
This study is about the discoveries on the green concept affect on small and medium size industry in Malaysia especially in the area of Sg. Petani, Kedah. In today’s modern world, people’s lifestyle has started to change in the attitude of buying and using green products/services in order to save wo...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2011
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| Online Access: | https://etd.uum.edu.my/2905/1/Aftar_Mohd_Ali.pdf https://etd.uum.edu.my/2905/2/1.Aftar_Mohd_Ali.pdf |
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| Summary: | This study is about the discoveries on the green concept affect on small and medium size industry in Malaysia especially in the area of Sg. Petani, Kedah. In today’s modern world, people’s lifestyle has started to change in the attitude of buying and using green products/services in order to save world for future safety and future generation. This situation has occurred because people are beginning to be aware of the importance of saving and the world for future safety and future generation. The study aims to identify factor on affect of green concept on small and medium size enterprise such as green technologies and consumer green purchasing behaviour. The study uses correlation frequency to analyses and gets result. A total of 150 questionnaires were distributed and just 105 questioners returned. The finding of the study indicated that the factors, green technologies and consumer green purchasing behaviour, had positives influenced on the performance of small and medium size enterprise. |
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