Factors Influencing Online Consumers' Intention to Purchase in an Online Auction and Shopping Website in Thailand

Online sales method is significantly becoming a fast business. Specially, online auction and shopping website have also become rapidly growth and more and more suppliers and consumers are entering this market. Therefore, the factors influencing online consumers’ intention to purchase is the key fact...

Full description

Saved in:

Bibliographic Details
Main Author:	Naruephai, Nanchaya
Format:	Thesis
Language:	eng eng
Published:	2011
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2910/1/Nanchaya_Naruephai.pdf https://etd.uum.edu.my/2910/2/1.Nanchaya_Naruephai.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.2910
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Saputra, Ruswiati Surya
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Naruephai, Nanchaya Factors Influencing Online Consumers' Intention to Purchase in an Online Auction and Shopping Website in Thailand
description	Online sales method is significantly becoming a fast business. Specially, online auction and shopping website have also become rapidly growth and more and more suppliers and consumers are entering this market. Therefore, the factors influencing online consumers’ intention to purchase is the key factor determining how attractive them to purchase good and products with on online auction and shopping website. The study examines the factors influencing between online information system quality, online auction price, and online service quality toward online consumers’ intention to purchase in an online auction and shopping website in Thailand. The questionnaires were developed from many previous researches. The data was collected from 397 online consumers of Sanook.com. Pearson’s Correlation Coefficient Analysis and Multiple Regressions were used to test the hypotheses. The results of this study show that online information system quality has positive relationship to online consumers’ intention to purchase as hypothesized. Online auction price and online service quality also have the significant and positive relationship with online consumers’ intention to purchase. This study shows that the perception of online consumer about online information system quality, online auction price, and online service quality are almost equally important to influence their attraction. Moreover, among the three factors, online auction price is the most significant influence toward online consumers’ intention to purchase.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Naruephai, Nanchaya
author_facet	Naruephai, Nanchaya
author_sort	Naruephai, Nanchaya
title	Factors Influencing Online Consumers' Intention to Purchase in an Online Auction and Shopping Website in Thailand
title_short	Factors Influencing Online Consumers' Intention to Purchase in an Online Auction and Shopping Website in Thailand
title_full	Factors Influencing Online Consumers' Intention to Purchase in an Online Auction and Shopping Website in Thailand
title_fullStr	Factors Influencing Online Consumers' Intention to Purchase in an Online Auction and Shopping Website in Thailand
title_full_unstemmed	Factors Influencing Online Consumers' Intention to Purchase in an Online Auction and Shopping Website in Thailand
title_sort	factors influencing online consumers' intention to purchase in an online auction and shopping website in thailand
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2011
url	https://etd.uum.edu.my/2910/1/Nanchaya_Naruephai.pdf https://etd.uum.edu.my/2910/2/1.Nanchaya_Naruephai.pdf
_version_	1747827458761031680
spelling	my-uum-etd.29102016-04-19T03:38:49Z Factors Influencing Online Consumers' Intention to Purchase in an Online Auction and Shopping Website in Thailand 2011-06 Naruephai, Nanchaya Saputra, Ruswiati Surya Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5001-6182 Business Online sales method is significantly becoming a fast business. Specially, online auction and shopping website have also become rapidly growth and more and more suppliers and consumers are entering this market. Therefore, the factors influencing online consumers’ intention to purchase is the key factor determining how attractive them to purchase good and products with on online auction and shopping website. The study examines the factors influencing between online information system quality, online auction price, and online service quality toward online consumers’ intention to purchase in an online auction and shopping website in Thailand. The questionnaires were developed from many previous researches. The data was collected from 397 online consumers of Sanook.com. Pearson’s Correlation Coefficient Analysis and Multiple Regressions were used to test the hypotheses. The results of this study show that online information system quality has positive relationship to online consumers’ intention to purchase as hypothesized. Online auction price and online service quality also have the significant and positive relationship with online consumers’ intention to purchase. This study shows that the perception of online consumer about online information system quality, online auction price, and online service quality are almost equally important to influence their attraction. Moreover, among the three factors, online auction price is the most significant influence toward online consumers’ intention to purchase. 2011-06 Thesis https://etd.uum.edu.my/2910/ https://etd.uum.edu.my/2910/1/Nanchaya_Naruephai.pdf application/pdf eng validuser https://etd.uum.edu.my/2910/2/1.Nanchaya_Naruephai.pdf application/pdf eng public masters masters Universiti Utara Malaysia Abels, E.G., White, M.D., and Hahn, K. (1999). A user-based design process for websites. OCLC Systems and Services, 15(1), 35-44. Al-maghrabi, T., and Dennis, C. (2011). Antecedents of continuance intentions towards e-shopping the case of Saudi Arabia. Journal of Enterprise Information Management, 24(1).1, 85-111. Ariely, D., and Simonson, I. (2003). Buying, bidding, playing or competing? Value assessment and decision dynamics in online auctions. Journal of Consumer Psychology, 13, 113-23. Barnes, S., and Vidgen, R. (2001). Assessing the quality of auction web sites. Hawaii International Conference on System Science. Bajari, P., and Hortacsu, A. (2004). Economic Insighs from Internet Auctions. Journal of Economic Literature, 42, 457-486. Bei, L.T., and Chiao, Y.C. (2001). An intergrated model for the effects of perceived product, perceived service quality, and perceived price fairness on consumer satisfaction and loyalty. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 14. Bland, E.M., Black, G.S., and Lawrimore, K. (2005). Determinant of Effectiveness and Success for eBay Auctions. Coastal Business Journal, 4, 5-15. ____________________________________. (2007). Risk-reducing and risk-enhance factors impacting online auction outcomes: empirical evidence from eBay auctions. Journal of Electronic Commerce Research, 8(4). 236-243. Boyer, K.K., Hallowell, R., and Roth, A.V. (2002). E-service: operating strategy- a case study and a method for analyzing operational benefits. Journal of Operations Management, 20, 175-188. Burke, R.R. (2002). Technology and the customer interface: what consumer want in the physical and virtual store. Journal of the Academy of Marketing Science, 30(4), 441-432. Bywell, C.E., and Oppenheim, C. (2001). Fraud on Internet Auctions. Aslib Proceeding, 53(7), 265. Calisir, F., Bayraktaroglu, A, E., Gumussoy, A.C., Topcu, Y.I., and Mutlu, T. (2009). The relative importance of usability and functionality factors for online auction and shopping web sites. Online Information Review. 34(3), 420-439. Cavana, R.Y., Delahaye, B.L., and Sekaran, U. (2001). Applied business Research: Qualitative and Quantitative methods, Queensland: John Wiley & Sons. Charle, F.H. (2001). Internet Marketing. New York: Wiley. Charles, O., and Bywell, C.E. (2001). Fraud on Internet Auction. Aslib Proceeding, 53(7), 265-272. Cheema, A.,Chakravarti, D., and Sinha, A. (2002). Auction: Research Opportunities in Marketing. Marketing Letters, 13(3), 281-96. Chen, L., and Tan, J. (2004). Technology adaption in e-commerce: key determinants of virtual store acceptance. European Management Journal, 12(1), 74-86. Cheung, C.M.K., and Lee, M.O.L. (2005). Research Framework for Consumer Satisfaction with Internetshopping. Working Paper on Information System, 5(26), 1-17. Chiou, J.S., Wu, L.Y., and Suan, Y.P. (2009). Buyer satisfaction and loyalty intention in online auction: online auction website versus online auction seller. Journal of service management, 23(5), 521-543. Cohen, A. (2002). The perfect store: Inside eBay. Little brown & Co. Cramton, P. (1998). Ascending Auctions. European Economic Review, 42(3-5), 745-756. Dabholkar, P.A. (1996). Consumer evaluations of new technology-based self-service operations: an investigation of alternative models. International Journal of Research in Marketing, 13(1), 29-51. D’Souza, C., and Prentice, D. (2002). Auctioneer strategy and pricing: evidence from an art auction. Marketing Intellignece & Planning. 20(7), 417-427. Davices, B. (1990). E-commerce Technology for the Business of the future. Study in United Kingdom, Retrieved May 28, 2011, from http://www.science-engineering.net/ecommerce_science.htm. eBay. eBay Inc. announces first quarter 2003 financial results. Fornell, C. (1992). A national customer satisfaction barometer: the Swedish experience. Journal of Marketing, 56(1), 6–21. Forsythe, S.M. and Shi, B. (2003). Consumer Patronage and risk perceptions in internet shopping. Journal of Business Research, 56, 867-875. Gustafsson, A., Johnson, M.D., Roos, I. (2005). The effects of Customer Satisfaction, Relationship Commitment Dimentions, and Triggers on Customer Retension. American Marketing Association,ISSN:0022-2429 (print), 1547-7185 (electronic). Grewal, D., Krishnan, R., Baker, J., and Borin, N. (1998). The effect of store name, brand name and price discounts on consumer’s evaluations and purchase intention. Journal of Retailing, 74, 331. Gronroos, C. (1982). Strategic Management and Marketing in the service sector. Helsinfors: Swedish School of Economics and Business Administration. Halstead, D., and Becherer, C.R.(2003), Internet auction sellers: does size really matter?. Internet research: Electronic Networking Applications and Policy, 13(3), 183-194. Halstead, D., and Becherer, C.R.(2004), Characteristics and internet marketing strategies of online auction sellers. Int.J.Internet Marketing and Advertising, 1(1),24-37. Hasan, L., and Abuelrub, E. (2008). Assessing the Quality of Web sites. Harris, L.C. and Goode, M.M.H. (2004). The four levels of loyalty and the pivotal role of trust: a study of online service dynamics. Journal of retailing, 80, 38-50. Haruny, E., and Leszezyc, P.T.L.P. (2009). Internet Auction. Foundations and Trends in Marketing, (1), 1-75. Hathairath, K. (2009). E-auction in Thailand’s rice business export. Thammasart University,1-8. Hurley, R. F., & Estelami, H. (1998). Alternative indexes for monitoring customer perceptions of service quality: A comparative evaluation in a retail context. Journal of the Academy of Marketing Science, 26(3), 209-221. Ives, B., Olson M.H., and Baroudi, J.J. (1983). The measurement of User Information Satisfaction. Communications of the ACM, 26(10), 785-793 Jham, V., & Khan, K. M. (2008). Determinants of Performance in Retail Banking: Perspectives of Customer Satisfaction and Relationship Marketing. Singapore Management Review, 30(2), 35-45 Jarvenpaa, S.L., and Todd, P.A. (1996). Consumer reactions to electronic shopping in the World Wide Web. International Journal of Electronic Commerce. 1(2), 59-88. Jarvenpaa, S.L., and Grazioli, S. (1999). Surfing among the sharks: How to gain trust in the cyberspace. Financial Times Supplement. Jarvenpaa, S.L., Tractinsky, N., and Vitale, M. (2000). Consumer trust in an Internet store. Information Technology and Management, (1), 45-71. Johnson, C.A. (2002). “Commentary: The boom in online auctions”. Retrieved 3 April, 2011, from http://news.cnet.com/2009-1069-962530.html Jun, M., Yang, Z., & Kim, D. (2004). Customers’ perceptions of online retailing service quality and their satisfaction. International Journal of Quality & Reliability Management, 21(8), 817-840. Kaufmann, L., and Carter, C.R. (2004). Deciding on the Mode of Negotiation: To Auction or Not to Auction Electronically. The journal of Supply Chain Management: A Global Review of Purchasing and Supply, May, 15-26. Kelly, K.L. (1993). Conceptualizing, measuring and managing customer-based brand equity. Journal of Marketing, 57, 1-22. Klein, L.R., and Quelch, J.A. (1997). Business to Business market on the internet. International Marketing Review, 14(5), 345-361. Klemperer., P. (2003), Auctions; Theory and Practice. Priceton:New Jersey. Klein, S. and O’Keefe, R.M. (1999). The impact of the Web on auctions: some empirical evidence and theorical considerations. International Journal of Electronic Commerce, 3(3), 7-20. Kwon, O.B., Kim, C-R., and Lee, E.J. (2002). Impact of website information designs on consumers ratings of web-based auction sites. Behavior & Information Technology, 21(6), 387-402. Lehtinen, U., and Lehtinen, J.R. (1982). Service Quality: A study of quality Dimension. Unpublished working paper, Helsinki: Service Management Institute, Finland OY. Lewis, R.C., and Bernard, H.B. (1983). The Marketing Aspects of Service Quality. Emerging Perspective on Service Marketing, Chicago: American Marketing, 99-107. Li, H., and Suomi, R. (2009). A Proposed Scale for Measuring E-Service Quality. International Journal of u-and e-Service, Science and Technology,1-10. Li, H., Lui, Y., and Suomi, R. (2009). Measurement of e-service quality: an empirical study online service. 17th European Conference on Information Systems, 1-13. Lin, H.F. (2007). The role of online and offline features in sustaining virtual communities: an empirical study. Internet Research, 17(2), pp.119-138. Lin, O., and Joyce, D. (2004). Critical Success Factor for Online Auction Websites”. NACCQ, 17, 341-344. Madu, C.N. and Madu, A.A. (2002). Dimensions of E-quality. International Journal of quality and Reliability Management, 9(3), 246-258. Massad, V.J., and Tucker, J.M. (2000). Comparing bidding and pricing between in- person and online auction. Journal of Product & Brand Management, 9(5), 1061-0421. McAfee, R.P., and McMillan, J. (1987) Auction and bidding. Journal of Economic Literature, 25(2), 699-738. McCart, J.A., Kayhan, V.O., and Bhattacheriee, A. (2009), Cross-bidding in Simultaneous online auctions. Comminications of the ACM, 52(5) ,131-134. McKnight, D.H., Choudhury, V., and Kacmar, C. (2000). The impact of initial consumers trust on intentions to transact with a website: a trust building model. Journal of Strategic Information Systems, 11(3-4), 297-323. McKinney, V., Yoon, K., and Zahedi, F.M. (2000). The measurement of web- customer satisfaction: an expectation and disconfirmation approach. Information System, 13(3), 296-315. Melnik, M.I., and Alm, J. (2002). Does a Seller’s eCommerce Reputation Matter?. Journal of Industrial Economics, 50(3), 337-349. Meuter, M.L., Ostrom, A.L. Roundtree, R.I., and Bitner, M.J. (2000). Self-service technologies: understanding customer satisfaction with technology-based service encounters. Journal of Marketing, 64, 50-64. Miller, M. (1999). “The complete IDIOT’s guide to online auction”. Alpha books QUE: Indiana. Nah, F.F.-H., and Davis, S. (2002). HCI research issues in Ecommerce. Journal of Electronic Commerce Research, 3(3), 98-113. National Consumers League. (2001). Online Auction Summary Jan.31, Retrieved March 28, 2011, from http://www.nclnet.org/shoppingonline/auctionsurvey.htm National Science and Technology Development Agency. (2010). Statistic of internet User in 2010. Retrieved March 28, 2011, from http://www.nstda.or.th/home. NECTEC. (2010). Thailand Internet Map. Retrieved March 28, 2011, from http://internet.nectec.or.th/webstats/home.iir?Sec=home. Negash, D., Laily, H.P., and Ali, K. (2009). Developing an Instrument for measurement of Attitude Toward Online Shopping. European Journal of Social Science, 7(3), 166-177. Negash, S., Ryan, T., and Igbaria, M. (2002). Quality and effectiveness in web-based customer support system. Information and Management, 40(8), 757-768. Nielsen, J. (2000). Designing web usability. Indiana publishing: New riders’ Publishing. Oliver, R.L. (1980). Satisfaction: A behavioral perspective on the consumer: New York: McGraw-Hill. Parasuraman, A.V., Valarie, A.Z., and Leonard, L.B. (1994). Reassessment of expectations as a comparison standard in measuring service quality : Implications for Further Research. Journal of Marketing, 58(1), 111. Parasuraman, A., and Zeithaml, V.A. (2002). Measuring and improving service quality: a literature review and research agenda. In Weitz, B. (Ed.), Handbook of Marketing, Sage, Thousand Oaks, CA. Parasuraman, A., Zeithaml, V.A., and Malhotra, A. (2005). E-S-QUAL: multiple-item scale for assessing electronic service quality. Journal of Service Research, 7(3), 213-33. Pathak, S.V., Tripathi, A., Agrawal, N. (2009). Analyzing the impact of Buyers’ perception of product quality in Indian Scenario : A primary Research of select durable, Semi-Durable and FMCG product. DSM Business Review, 1(1), 99-132. Park, Y.H., and Bradlow, E.T. (2005). An Integrated Model for Bidding Behavior in Internet Auctions: Whether, Who, When and How Much. Journal of Marketing Research, 42(4), 470-473. Petchbordee, S., and Sortrakul, T. (2005). Online Auction Site: Proxy Bid Service with Time Awareness Engine. Proceeding of the Fourth International Conference on eBusiness, 13(SP3), 9.1-9.8. Reibstein, D.J. (2002). What attracts customers to online stores, and what keeps them coming back?. Academy of Marketing Science, 30(4), 465-473. Reichheld, F.F., and Schefter, P. (2000). E-loyalty: Your secret weapon on the web. Harvard Business Review, 105-113. Reiley, D.L. (1999). Auctions on the internet: What’s being auctioned and How?. Department of Economics: Vanderbilt University, Nashville. Reiley, D.L. (2002). Vickrey Auction in Practice: From Nineteenth Century Philately to Twenty-First Century E-commerce”. Journal of Economic Perspectives, 1-18. Roth, A.E., and Ockenfels, A. (2002). Last-Minute Bidding and the Rules for Ending Second-Price Auctions: Evidence from eBay and Amazon Auction on the internet. American Economic Review, 4, 1093-1103. Rupak,R., Roger D, M., John, S., and Deepak, R. (2009). Online Auction: A study of Bidder Satisfaction. Annual Conference: Las Vegus. Rust, R.T., and Lemon, K.N. (2001). E-service and the consumer Sanook.com (2010), eBay and Sanook! Launch Shopping.co.th- A new e-commerce Site in Thailand, Retrieved 6 May, 2011, from http://corporate.sanook.com/v2en/media_detail.php?newsid=110 Santos, J. (2003). E-service quality: a model of virtual service quality dimensions. Management Service Quality, 13(3), 233-46. Sasser, W., Earl, Jr., R. Pual Olsen, and D. Daryl Wyckoff. (1987). Management of Service Operations: Text and Cases, Boston: Allyn & Bacon. Schneider, G.P., and Perry, J.T. (2000). Electronic Commerce. Course Technology. Sekaran, U. (2003). Research Methods for Business: A Skill Building Approach. John Wiley & Sons Inc. Shankar, V., Rangaswamy, A., and Pusateri, M. (1999). The online medium and customer price sensitivity. Working paper, Smeal College Business, Penn State University, PA. Shankar, V., Smith, A.K. and Rangaswamy, A. (2003). Customer satisfaction and loyalty in online and offline environments.International Journal of Research in Marketing, 20, 153-75. Stafford, M.R., and Stern,B. (2002). Consumer bidding behavior on internet auction sites. International Journal of Electronic Commerce, 7(1), 135-50. Stern, B.B., and Stafford, M.R. (2006). Individual and social determinants of winning bids in online auctions. Journal of Customer Behavior, 5, 43-55. Swaminathan, V., Whitem E.L., and Rao, B.P. (1999). Browsers or buyers in cyberspace? An investigating of factor influencing exchange. Journal of Computer Mediated and Communication, 5(2), 122-134 Swinyard, W.R., and Smith, S.M. (2003). Why People (don’t) Shop Online: A lifestyle Study of the Internet, Psychology & Marketing, 20(7), 567-576. Taylor, S.A. and Humter, G.L. (2002). The impact of loyalty with e-CRM software and e-services. International Journal of Service Industry Management, 13(5), pp.452-474. Taylor, S.A. (2001). Global e-commerce report. Research show, London, 2-4 October. Thai Government Procurement. (2003). “Regulation of Procurement”. Retrived April 1, 2011, from http://www.gprocurement.go.th/ Thomas, S., and Wilson, D.T. (2001). “Do relationships really matter?: A study of reserve online auctions. Journal of the Academy of Marketing Science,23(4), 335-345. Top Ten Review. (2011). 2011 online auction sites review comparison. Retrieved March 31, 2011, from http://online-auctionsites.toptenreviews.com/index.html Truehit. (2010). Top 10 websites in Thailand 2010. Retrieved May 4, 2011, From http://truehits.com Trunganont, A.(2007). Thaiebaybible. Retrived April 1, 2011, from http://www.thaiebaybible.com/ Tsai, H., Juang, H., Jaw, Y. and Chen, W. (2006). Why on-line customers remain with a particular e-retailer: an integrative model and empirical evidence. Psychology and Marketing, 23(5), 447-64. Turban, E. (1997). Auction and bidding on the internet: An assessment. Electronic Market, 7(4), 7-11. UCLA Center for Community Policy. (20001). TNS interactive-global e-commerce report. Retrieved May 7, 2011, from http://www.ccp.ucla.edu/pdf/UCLA-I nternet-Report-2001.pdf. Waehrer, K., R. M., and Harstad, M. H. R. (1998). Auction form preferences of risk- averse bid takers. Rand J. Econom. 29(1), 179–192. Watson, R.T., Pitt, L.F., and Kavan, C.B.(1998). Information System Quality: Lessons from Two Longitudinal Case Studies. MIS Quarter, 23(1), 61-79. Wen, H.J., Chen, H. and Hwang, H. (2001). E-commerce web site design: Strategies and models. Information Management & Computer Security, 9(1), 5-12. Weinberg, B.D., and Davis, L. (2005). “Exploring the WOW in online-auction feedback”. Journal of business research, 58, 1609-1621. Woer, R., Becker, S., and Collier, M. (1999). eBay for Dummies. New York; IDG Books Worldwide. Wolfinbarger, M., and Gilly, M. (2000). Consumer motivations for online shopping. Proceedings of the Americas Conference on Information Systems. Long Beach, CA: Association for Information System, 1362-1366. Wu, W.Y., Lin, B., and Cheng, C.F. (2009). Evaluating online auction strategy: A theoretical model and empirical exploration. Journal of Computer Information Systems, 36(2), 1268-1275. Yang, Z. (2001). Customer perceptions of service quality in Internet-based electronic commerce. Proceedings of the 30th EMAC conference, Bergen. Yamane, T. (1967). Statistic: An introductory analysis (2nd ed.). New York: Harper and Row. Yen, C.H., and Lu, H.P. (2008). Effects of e-service quality on loyalty intention: an empirical study in online auction. Managing Service Quality, 18(2), 127-146. Zeithaml, V.A., Parasuraman, A., and Malhotra, A. (2000). A conceptual Framework for Understanding E-service Quality: Implications for Future Research and Managerial Practice. Working paper, Report Number 00-115, Marketing Science Institute. Zhang, P., and Li, N. (2002). Consumer online shopping attitudes and behavior: An assessment of research. Eight Americans Conference on Information Systems, 508-517. Zhang, P., and von Dran, G.M. (2000). Expectations and ranking of website quality features: results of two dimension on user perceptions. Proceedings of the 34th Annual Hawaii International Conference on System Science (HICSS34). Zhang, X., and Tang, Y. (2006). Customer Perceived E-Service Quality in Online Shopping. Master Thesis Marketing Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce, Lulea University of Technology. Zikmund, W.G., Babin, B.J., Carr, J.C., and Griffin, M. (2010). Business Research Methods. (5th ed.). South-Western/International ISE.

Factors Influencing Online Consumers' Intention to Purchase in an Online Auction and Shopping Website in Thailand

Similar Items