Penerimaan Teknologi: Pengaruh Persepsi Kebergunaan dan Persepsi Kemudahgunaan ke Atas Niat Bertingkah Laku Terhadap E-Dagang di Kalangan Pengurusan Atasan IKS di Sabah

Penerimaan Teknologi: Pengaruh Persepsi Kebergunaan dan Persepsi Kemudahgunaan ke Atas Niat Bertingkah Laku Terhadap E-Dagang di Kalangan Pengurusan Atasan IKS di Sabah

This study aims to determine the acceptance of e-commerce among top management in Small and Medium Industries in Sabah from perspective behavioural intention to use e-commerce. E-commerce refers to the process of preparing, buying and selling information, products or services with the help of comput...

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Main Author: Naul, Franky
Format: Thesis
Language:eng
eng
Published: 2011
Subjects:
HF5001-6182 Business
Online Access:https://etd.uum.edu.my/3051/1/Franky_Anak_Naul.pdf
https://etd.uum.edu.my/3051/2/1.Franky_Anak_Naul.pdf
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id my-uum-etd.3051
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Romli, Ruslan
Ong, Gua Pak
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Naul, Franky
Penerimaan Teknologi: Pengaruh Persepsi Kebergunaan dan Persepsi Kemudahgunaan ke Atas Niat Bertingkah Laku Terhadap E-Dagang di Kalangan Pengurusan Atasan IKS di Sabah
description This study aims to determine the acceptance of e-commerce among top management in Small and Medium Industries in Sabah from perspective behavioural intention to use e-commerce. E-commerce refers to the process of preparing, buying and selling information, products or services with the help of computer and telecommunications networks that use Internet technology for commercial purposes. The theory of this study was adapted from the Technology Acceptance Model (TAM) by inserting the two independent variables and one dependent variable. Independent variables include the perceived usefulness and perceived ease of use. While the dependent variable is the behavioural intention to use e-commerce. Data obtained using a questionnaire instrumen involving 550 respondents consisting of senior management Small and Medium Industries (SMIs) in Sabah. However, only 281 received questionnaires completed and taken into account for analysis. Response rates were 51.1% of respondents. Analysis is performed using a descriptive test, correlation, regression and multiple regressions. Descriptive test is to determine the frequency and percentage of respondents profiles. Correlation test was to determine the relationship between two independent variables. While multiple regressions used to test the effect of the two independent variables on the dependent variable. Results of the study showed 37.4 percent of respondents have behavioural intention to use e-commerce. In addition, the perceived ease of use has significant relationship with the perception of usefulness. Multiple regression test results indicate that perceived usefulness and perceived ease of use have positive effect on behavioural intention to use e-commerce. Results of the study findings, several discussions and recommendations were put forward in this project paper.
format Thesis
qualification_name masters
qualification_level Master's degree
author Naul, Franky
author_facet Naul, Franky
author_sort Naul, Franky
title Penerimaan Teknologi: Pengaruh Persepsi Kebergunaan dan Persepsi Kemudahgunaan ke Atas Niat Bertingkah Laku Terhadap E-Dagang di Kalangan Pengurusan Atasan IKS di Sabah
title_short Penerimaan Teknologi: Pengaruh Persepsi Kebergunaan dan Persepsi Kemudahgunaan ke Atas Niat Bertingkah Laku Terhadap E-Dagang di Kalangan Pengurusan Atasan IKS di Sabah
title_full Penerimaan Teknologi: Pengaruh Persepsi Kebergunaan dan Persepsi Kemudahgunaan ke Atas Niat Bertingkah Laku Terhadap E-Dagang di Kalangan Pengurusan Atasan IKS di Sabah
title_fullStr Penerimaan Teknologi: Pengaruh Persepsi Kebergunaan dan Persepsi Kemudahgunaan ke Atas Niat Bertingkah Laku Terhadap E-Dagang di Kalangan Pengurusan Atasan IKS di Sabah
title_full_unstemmed Penerimaan Teknologi: Pengaruh Persepsi Kebergunaan dan Persepsi Kemudahgunaan ke Atas Niat Bertingkah Laku Terhadap E-Dagang di Kalangan Pengurusan Atasan IKS di Sabah
title_sort penerimaan teknologi: pengaruh persepsi kebergunaan dan persepsi kemudahgunaan ke atas niat bertingkah laku terhadap e-dagang di kalangan pengurusan atasan iks di sabah
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2011
url https://etd.uum.edu.my/3051/1/Franky_Anak_Naul.pdf
https://etd.uum.edu.my/3051/2/1.Franky_Anak_Naul.pdf
_version_ 1776103614320738304
spelling my-uum-etd.30512023-06-21T01:35:34Z Penerimaan Teknologi: Pengaruh Persepsi Kebergunaan dan Persepsi Kemudahgunaan ke Atas Niat Bertingkah Laku Terhadap E-Dagang di Kalangan Pengurusan Atasan IKS di Sabah 2011 Naul, Franky Romli, Ruslan Ong, Gua Pak College of Business (COB) College of Business HF5001-6182 Business This study aims to determine the acceptance of e-commerce among top management in Small and Medium Industries in Sabah from perspective behavioural intention to use e-commerce. E-commerce refers to the process of preparing, buying and selling information, products or services with the help of computer and telecommunications networks that use Internet technology for commercial purposes. The theory of this study was adapted from the Technology Acceptance Model (TAM) by inserting the two independent variables and one dependent variable. Independent variables include the perceived usefulness and perceived ease of use. While the dependent variable is the behavioural intention to use e-commerce. Data obtained using a questionnaire instrumen involving 550 respondents consisting of senior management Small and Medium Industries (SMIs) in Sabah. However, only 281 received questionnaires completed and taken into account for analysis. Response rates were 51.1% of respondents. Analysis is performed using a descriptive test, correlation, regression and multiple regressions. Descriptive test is to determine the frequency and percentage of respondents profiles. Correlation test was to determine the relationship between two independent variables. While multiple regressions used to test the effect of the two independent variables on the dependent variable. Results of the study showed 37.4 percent of respondents have behavioural intention to use e-commerce. In addition, the perceived ease of use has significant relationship with the perception of usefulness. Multiple regression test results indicate that perceived usefulness and perceived ease of use have positive effect on behavioural intention to use e-commerce. Results of the study findings, several discussions and recommendations were put forward in this project paper. 2011 Thesis https://etd.uum.edu.my/3051/ https://etd.uum.edu.my/3051/1/Franky_Anak_Naul.pdf text eng public https://etd.uum.edu.my/3051/2/1.Franky_Anak_Naul.pdf text eng public masters masters Universiti Utara Malaysia Adams, D.A., Nelson, R.R. & Todd, P.A. (1992). Perceived usefulness, ease of use, and usage of information technology: A replication. MIS Quarterly, 16, 2, 227 - 247. Agarwal, R. & Prasad, J. (1999). Are individual differences Germane to the acceptance of new information technologies? Decision Sciences, Vol. 30, No. 2, pp. 361 - 391. Ahmad Mahdzan, A. (2007). Kaedah penyelidikan sosioekonomi (edisi 3). Dewan Bahasa dan Pustaka : Kuala Lumpur. Ajzen, I. & Fishbein, M. (1980). 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