Mobile Information Systems: An Empirical Analysis of the Determinants of Mobile Commerce Acceptance in Jordan

Although mobile commerce have been used and widely researched in developed nations, there is a low usage in the Arab world. Also, there is a limited empirical research on mobile commerce in Jordan despite the high penetration of mobile phone subscribers in 2009. Among the aims of this quantitative r...

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Main Author:	Al-Najjar, Ghassan M.
Format:	Thesis
Language:	eng eng
Published:	2012
Subjects:	HF5548.34 Mobile Commerce
Online Access:	https://etd.uum.edu.my/3269/1/GHASSAN_M.AL-NAJJAR.pdf https://etd.uum.edu.my/3269/2/GHASSAN_M.AL-NAJJAR.pdf
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id	my-uum-etd.3269
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mahmuddin, Massudi
topic	HF5548.34 Mobile Commerce
spellingShingle	HF5548.34 Mobile Commerce Al-Najjar, Ghassan M. Mobile Information Systems: An Empirical Analysis of the Determinants of Mobile Commerce Acceptance in Jordan
description	Although mobile commerce have been used and widely researched in developed nations, there is a low usage in the Arab world. Also, there is a limited empirical research on mobile commerce in Jordan despite the high penetration of mobile phone subscribers in 2009. Among the aims of this quantitative research is to empirically investigate the determinants of mobile commerce adoption in a collectivist culture such as Jordan where social norms are valued and individual actions are influenced greatly by important reference groups. The Technology Acceptance Model (TAM) is extended to include four factors (facilitating conditions, cost, personal innovativeness in IT (PIIT) and subjective norms). Furthermore, in order to understand subjective norms in collectivist culture; subjective norms were decomposed into different levels (personal and societal injunctive and descriptive norms). The research framework consists of twelve latent variables (seven exogenous and five endogenous). Using self-administered survey, 40 items with 7-point Likert scale is used to collect data. Out of the 500 samples, 448 responses (89.6 % response rate) were collected; eventually 401 responses were usable. Structural Equation Modeling is applied to analyze the data. The findings of this study revealed that facilitating conditions, cost, PIIT, attitude and perceived usefulness are significant determinants of behavioral intention in Jordan. In addition, subjective norms, facilitating conditions, cost and perceived ease of use are significant antecedents of attitude which in turn influencing behavioral intention. Moreover, the empirical evidence indicated that personal injunctive norm, personal descriptive norm and societal injunctive norm are indeed antecedents of subjective norms. It can be concluded that extended TAM successfully enriched the model and increased the exploratory power to 53% in explaining behavioral intention variance.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Al-Najjar, Ghassan M.
author_facet	Al-Najjar, Ghassan M.
author_sort	Al-Najjar, Ghassan M.
title	Mobile Information Systems: An Empirical Analysis of the Determinants of Mobile Commerce Acceptance in Jordan
title_short	Mobile Information Systems: An Empirical Analysis of the Determinants of Mobile Commerce Acceptance in Jordan
title_full	Mobile Information Systems: An Empirical Analysis of the Determinants of Mobile Commerce Acceptance in Jordan
title_fullStr	Mobile Information Systems: An Empirical Analysis of the Determinants of Mobile Commerce Acceptance in Jordan
title_full_unstemmed	Mobile Information Systems: An Empirical Analysis of the Determinants of Mobile Commerce Acceptance in Jordan
title_sort	mobile information systems: an empirical analysis of the determinants of mobile commerce acceptance in jordan
granting_institution	Universiti Utara Malaysia
granting_department	Awang Had Salleh Graduate School of Arts & Sciences
publishDate	2012
url	https://etd.uum.edu.my/3269/1/GHASSAN_M.AL-NAJJAR.pdf https://etd.uum.edu.my/3269/2/GHASSAN_M.AL-NAJJAR.pdf
_version_	1747827534623408128
spelling	my-uum-etd.32692022-04-10T06:08:26Z Mobile Information Systems: An Empirical Analysis of the Determinants of Mobile Commerce Acceptance in Jordan 2012 Al-Najjar, Ghassan M. Mahmuddin, Massudi Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts & Sciences HF5548.34 Mobile Commerce Although mobile commerce have been used and widely researched in developed nations, there is a low usage in the Arab world. Also, there is a limited empirical research on mobile commerce in Jordan despite the high penetration of mobile phone subscribers in 2009. Among the aims of this quantitative research is to empirically investigate the determinants of mobile commerce adoption in a collectivist culture such as Jordan where social norms are valued and individual actions are influenced greatly by important reference groups. The Technology Acceptance Model (TAM) is extended to include four factors (facilitating conditions, cost, personal innovativeness in IT (PIIT) and subjective norms). Furthermore, in order to understand subjective norms in collectivist culture; subjective norms were decomposed into different levels (personal and societal injunctive and descriptive norms). The research framework consists of twelve latent variables (seven exogenous and five endogenous). Using self-administered survey, 40 items with 7-point Likert scale is used to collect data. Out of the 500 samples, 448 responses (89.6 % response rate) were collected; eventually 401 responses were usable. Structural Equation Modeling is applied to analyze the data. The findings of this study revealed that facilitating conditions, cost, PIIT, attitude and perceived usefulness are significant determinants of behavioral intention in Jordan. In addition, subjective norms, facilitating conditions, cost and perceived ease of use are significant antecedents of attitude which in turn influencing behavioral intention. Moreover, the empirical evidence indicated that personal injunctive norm, personal descriptive norm and societal injunctive norm are indeed antecedents of subjective norms. It can be concluded that extended TAM successfully enriched the model and increased the exploratory power to 53% in explaining behavioral intention variance. 2012 Thesis https://etd.uum.edu.my/3269/ https://etd.uum.edu.my/3269/1/GHASSAN_M.AL-NAJJAR.pdf text eng public https://etd.uum.edu.my/3269/2/GHASSAN_M.AL-NAJJAR.pdf text eng public http://sierra.uum.edu.my/record=b1239811~S1 Ph.D. doctoral Universiti Utara Malaysia Abu-Samaha, A., & Mansi,I. (2007). Information Technology Diffusion in the Jordanian Telecom Industry Organizational Dynamics of Technology-Based Innovation: Diversifying the Research Agenda. In T. McMaster, D. Wastell, E. 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