Hubungan Ciri Inovasi dan Saluran Komunikasi Dengan Rintangan Kempen Tak Nak Merokok
This study was aimed at identifying the relationship between the characteristics of innovation, demographic factors, and communication channels with resistance towards the "Say No to Smoking" campaign. In addition, this study was an attempt to clarify the role of opinion leaders as a moder...
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| Main Author: | |
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/3277/1/HANUM_HASSAN.pdf https://etd.uum.edu.my/3277/4/HANUM_HASSAN.pdf |
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