Integrating Mobile Technology Quality Service, Trust and Cultural Factors Into Technology Acceptance of Mobile Learning: A Case of the Jordan Higher Education Institution

Integrating Mobile Technology Quality Service, Trust and Cultural Factors Into Technology Acceptance of Mobile Learning: A Case of the Jordan Higher Education Institution

The success of mobile learning system in higher education depends a lot on the students‟ acceptance of the technology. From an early investigation, students at Jordanian higher educational institutions however are still unwilling to use mobile learning applications and services. The students‟ accept...

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Main Author: Alksasbeh, Malek Zakarya Salameh
Format: Thesis
Language:eng
eng
Published: 2012
Subjects:
TK5101-6720 Telecommunication
LB2300 Higher Education
Online Access:https://etd.uum.edu.my/3370/1/MALEK_ZAKARYA_SALAMEH_ALKSASBEH.pdf
https://etd.uum.edu.my/3370/2/MALEK_ZAKARYA_SALAMEH_ALKSASBEH.pdf
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id my-uum-etd.3370
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Sheik Osman, Wan Rozaini
Ibrahim, Huda
topic TK5101-6720 Telecommunication
LB2300 Higher Education
spellingShingle TK5101-6720 Telecommunication
LB2300 Higher Education
Alksasbeh, Malek Zakarya Salameh
Integrating Mobile Technology Quality Service, Trust and Cultural Factors Into Technology Acceptance of Mobile Learning: A Case of the Jordan Higher Education Institution
description The success of mobile learning system in higher education depends a lot on the students‟ acceptance of the technology. From an early investigation, students at Jordanian higher educational institutions however are still unwilling to use mobile learning applications and services. The students‟ acceptance should be a key concern for the management of a university in considering the implementation of mobile learning system. The objective of this study is to identify the factors that influence the acceptance of mobile learning system based on the Technology Acceptance Model (TAM). A total of 500 questionnaires were distributed to five universities in Jordan, out of which 398 question-naires were returned, representing 79% response rate. Statistical techniques including bivariate correlation analyses, multiple linear and stepwise regression analyses, T-tests, and One-Way ANOVA were used. The results showed three core determinants: Culture, Trust, and Technology Service Quality as significantly influenced Perceived Usefulness and Perceived Ease of Use. Perceived Usefulness and Perceived Ease of Use moreover have significantly determined Attitude, while Perceived Usefulness and Attitude, have significantly determined users‟ Behavioral Intention. Among the five variables of culture, the study found Power Distance to be the most contributive variable, and Trust in University as the most contributive variable under the Trust factor. Meanwhile, the most contributive variable in Technology Service Quality factor is Accessibility. For the Demographic factors, the study proved that gender, mobile learning experience, and mobile internet experience have significantly influenced students‟ acceptance. Based on the results obtained, the study proposes a model of mobile learning acceptance based on TAM. A comprehensive understanding of this model will assist decision makers to enhance the acceptance of the mobile learning system among students in Jordanian higher educational institutions in the future.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Alksasbeh, Malek Zakarya Salameh
author_facet Alksasbeh, Malek Zakarya Salameh
author_sort Alksasbeh, Malek Zakarya Salameh
title Integrating Mobile Technology Quality Service, Trust and Cultural Factors Into Technology Acceptance of Mobile Learning: A Case of the Jordan Higher Education Institution
title_short Integrating Mobile Technology Quality Service, Trust and Cultural Factors Into Technology Acceptance of Mobile Learning: A Case of the Jordan Higher Education Institution
title_full Integrating Mobile Technology Quality Service, Trust and Cultural Factors Into Technology Acceptance of Mobile Learning: A Case of the Jordan Higher Education Institution
title_fullStr Integrating Mobile Technology Quality Service, Trust and Cultural Factors Into Technology Acceptance of Mobile Learning: A Case of the Jordan Higher Education Institution
title_full_unstemmed Integrating Mobile Technology Quality Service, Trust and Cultural Factors Into Technology Acceptance of Mobile Learning: A Case of the Jordan Higher Education Institution
title_sort integrating mobile technology quality service, trust and cultural factors into technology acceptance of mobile learning: a case of the jordan higher education institution
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2012
url https://etd.uum.edu.my/3370/1/MALEK_ZAKARYA_SALAMEH_ALKSASBEH.pdf
https://etd.uum.edu.my/3370/2/MALEK_ZAKARYA_SALAMEH_ALKSASBEH.pdf
_version_ 1747827558010847232
spelling my-uum-etd.33702022-04-10T06:17:42Z Integrating Mobile Technology Quality Service, Trust and Cultural Factors Into Technology Acceptance of Mobile Learning: A Case of the Jordan Higher Education Institution 2012 Alksasbeh, Malek Zakarya Salameh Sheik Osman, Wan Rozaini Ibrahim, Huda Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts & Sciences TK5101-6720 Telecommunication LB2300 Higher Education The success of mobile learning system in higher education depends a lot on the students‟ acceptance of the technology. From an early investigation, students at Jordanian higher educational institutions however are still unwilling to use mobile learning applications and services. The students‟ acceptance should be a key concern for the management of a university in considering the implementation of mobile learning system. The objective of this study is to identify the factors that influence the acceptance of mobile learning system based on the Technology Acceptance Model (TAM). A total of 500 questionnaires were distributed to five universities in Jordan, out of which 398 question-naires were returned, representing 79% response rate. Statistical techniques including bivariate correlation analyses, multiple linear and stepwise regression analyses, T-tests, and One-Way ANOVA were used. The results showed three core determinants: Culture, Trust, and Technology Service Quality as significantly influenced Perceived Usefulness and Perceived Ease of Use. Perceived Usefulness and Perceived Ease of Use moreover have significantly determined Attitude, while Perceived Usefulness and Attitude, have significantly determined users‟ Behavioral Intention. Among the five variables of culture, the study found Power Distance to be the most contributive variable, and Trust in University as the most contributive variable under the Trust factor. Meanwhile, the most contributive variable in Technology Service Quality factor is Accessibility. For the Demographic factors, the study proved that gender, mobile learning experience, and mobile internet experience have significantly influenced students‟ acceptance. Based on the results obtained, the study proposes a model of mobile learning acceptance based on TAM. A comprehensive understanding of this model will assist decision makers to enhance the acceptance of the mobile learning system among students in Jordanian higher educational institutions in the future. 2012 Thesis https://etd.uum.edu.my/3370/ https://etd.uum.edu.my/3370/1/MALEK_ZAKARYA_SALAMEH_ALKSASBEH.pdf text eng public https://etd.uum.edu.my/3370/2/MALEK_ZAKARYA_SALAMEH_ALKSASBEH.pdf text eng public http://sierra.uum.edu.my/record=b1239720~S1 Ph.D. doctoral Universiti Utara Malaysia Abbad,M.M., Morris,D., Al-yyoub,A., & Abbad,J.M. (2009). E-learning: AOU Students’ Acceptance of Technology. Paper presented at the The 4th International Conference on Interactive Mobile and Computer Aided Learning, Amman, Jordan. Adams,D.A., Nelson,R.R., & Todd,P.A. (1992). Perceived usefulness, ease of use, and usage of information technology: a replication. Mis Quarterly, 16(2), 227-247. Adesope,O., Olubunmi,S.O., & McCracken,J. (2007). 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