The Relationship Between Self-Congruity with Sponsorship, Customer Involvement and Customer Loyalty
The study examined the relationship between self-congruity with sponsorship, customer involvement and customer loyalty. Two research objectives were determined for this study. 168 respondents from Kelab Keusahawanan Universiti Utara Malaysia were involved in the study. A causal research method was e...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | eng |
| Published: |
2009
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/3634/1/s89366.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|