Internationalization Process of Thai Multinational Case of Charoen Pokphand Group(CP Group)

The study of multinational corporations (MNCs) has been a fundamental component of the international business literature. Most studies have focused on the international expansion of MNCs from the western and very little academic attention examines and analyses the internationalization strategies and...

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Main Author:	Abbas Paliket,
Format:	Thesis
Language:	eng
Published:	2009
Subjects:	HD28-70 Management Industrial Management
Online Access:	https://etd.uum.edu.my/3658/1/s800397.pdf
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id	my-uum-etd.3658
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng
advisor	Hashim, Fariza
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Abbas Paliket, , Internationalization Process of Thai Multinational Case of Charoen Pokphand Group(CP Group)
description	The study of multinational corporations (MNCs) has been a fundamental component of the international business literature. Most studies have focused on the international expansion of MNCs from the western and very little academic attention examines and analyses the internationalization strategies and characteristics of Asian MNCs. This study explored the internationalization process of MNC from Thailand, namely Charoen Pokphand Group (CP Group), a leading agri-business company in the country. Its motives, foreign market selection and foreign market entry strategy chosen in setting up its operations abroad are deeply analyzed. This study discovered that internationalization process of Thai firm through post and pre crisis, where the pre-crisis international expansion relied more on networking capabilities rather than industry-specific technological skill, while the post-crisis adjustments of Thai multinationals displayed a different strategy that placed much more emphasize on strengthening their industry-specific technological capabilities.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Abbas Paliket, ,
author_facet	Abbas Paliket, ,
author_sort	Abbas Paliket, ,
title	Internationalization Process of Thai Multinational Case of Charoen Pokphand Group(CP Group)
title_short	Internationalization Process of Thai Multinational Case of Charoen Pokphand Group(CP Group)
title_full	Internationalization Process of Thai Multinational Case of Charoen Pokphand Group(CP Group)
title_fullStr	Internationalization Process of Thai Multinational Case of Charoen Pokphand Group(CP Group)
title_full_unstemmed	Internationalization Process of Thai Multinational Case of Charoen Pokphand Group(CP Group)
title_sort	internationalization process of thai multinational case of charoen pokphand group(cp group)
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2009
url	https://etd.uum.edu.my/3658/1/s800397.pdf
_version_	1747827620256415744
spelling	my-uum-etd.36582022-04-21T01:29:01Z Internationalization Process of Thai Multinational Case of Charoen Pokphand Group(CP Group) 2009 Abbas Paliket, , Hashim, Fariza College of Business (COB) College of Business HD28-70 Management. Industrial Management The study of multinational corporations (MNCs) has been a fundamental component of the international business literature. Most studies have focused on the international expansion of MNCs from the western and very little academic attention examines and analyses the internationalization strategies and characteristics of Asian MNCs. This study explored the internationalization process of MNC from Thailand, namely Charoen Pokphand Group (CP Group), a leading agri-business company in the country. Its motives, foreign market selection and foreign market entry strategy chosen in setting up its operations abroad are deeply analyzed. This study discovered that internationalization process of Thai firm through post and pre crisis, where the pre-crisis international expansion relied more on networking capabilities rather than industry-specific technological skill, while the post-crisis adjustments of Thai multinationals displayed a different strategy that placed much more emphasize on strengthening their industry-specific technological capabilities. 2009 Thesis https://etd.uum.edu.my/3658/ https://etd.uum.edu.my/3658/1/s800397.pdf text eng public masters masters Universiti Utara Malaysia Aaker, D. and Day, G. (1990). Marketing Research. New York: Wiley Agarwal, S. and Ramaswami, S. (1992). Choice of foreign market entry mode: impact of ownership, location, and internalization factors. Journal of International Business Studies, Vol. 23 No. 1, pp. 1-27. Ahmad, S.Z. and Fariza, H. (2007). Internationalization of MNCs from Developing Economies: Case of Malaysia. International Review of Business Research Papers. 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Internationalization Process of Thai Multinational Case of Charoen Pokphand Group(CP Group)

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