Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia

Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia

Of late, franchising has been widely accepted as an effective way to conduct and expand businesses. The franchise system, however, is not a guarantee for success in business, as it nonetheless depends on a cordial relationship between both parties namely, the franchisor and the franchisee. Franchise...

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Main Author: Othman, Chin
Format: Thesis
Language:eng
Published: 2012
Subjects:
HF5001-6182 Business
Online Access:https://etd.uum.edu.my/3819/1/s91218.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
advisor Mohd Harif, Amy Azhar
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Othman, Chin
Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia
description Of late, franchising has been widely accepted as an effective way to conduct and expand businesses. The franchise system, however, is not a guarantee for success in business, as it nonetheless depends on a cordial relationship between both parties namely, the franchisor and the franchisee. Franchise relationships which are symbiotic and mutual are unique and differ from the conventional business operations. Devoid of good understanding between franchisor and franchisee, this relationship will end up in disputes that can possibly lead to legal impediments. The success and failure of any franchise businesses are closely related to how far both, the franchisor and franchisee, fulfil their responsibilities in maintaining a high level of franchise relationship quality (FRQ). Literature review has revealed the lack of research in identifying the factors that determine this FRQ, even though empirical researchers view that FRQ is considered as among the main indicators for the success of a franchising system. Thus, this qualitative research was conducted to identify the factors that attributed to the FRQ between franchisor and franchisee. This process involved the integration between existing literature reviews and industrial practices, emphasising on the gaps to elucidate the problem statement. Semi-structured interviews were conducted in this research to answer the four (4) main issues. Ten (10) dimensions of FRQ, fourteen (14) exogenous factors and eleven (11) endogenous factors that influenced the FRQ were identified. In conclusion, this comprehensive research will benefit all the stake holders to (i) adhere to the FRQ dimension in Malaysia, (ii) identify the exogenous factors that influence the FRQ, (iii) identify the endogenous factors that influence the FRQ, (iv) introduce the crucial elements to be given attention to in any franchise development programme and (v) initiate an exploratory model for further research to affirm the literature reviews.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Othman, Chin
author_facet Othman, Chin
author_sort Othman, Chin
title Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia
title_short Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia
title_full Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia
title_fullStr Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia
title_full_unstemmed Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia
title_sort kualiti perhubungan francais (frq) dalam sistem perniagaan francais di malaysia
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2012
url https://etd.uum.edu.my/3819/1/s91218.pdf
_version_ 1747827652912218112
spelling my-uum-etd.38192016-04-20T07:28:37Z Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia 2012-08 Othman, Chin Mohd Harif, Amy Azhar Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5001-6182 Business Of late, franchising has been widely accepted as an effective way to conduct and expand businesses. The franchise system, however, is not a guarantee for success in business, as it nonetheless depends on a cordial relationship between both parties namely, the franchisor and the franchisee. Franchise relationships which are symbiotic and mutual are unique and differ from the conventional business operations. Devoid of good understanding between franchisor and franchisee, this relationship will end up in disputes that can possibly lead to legal impediments. The success and failure of any franchise businesses are closely related to how far both, the franchisor and franchisee, fulfil their responsibilities in maintaining a high level of franchise relationship quality (FRQ). Literature review has revealed the lack of research in identifying the factors that determine this FRQ, even though empirical researchers view that FRQ is considered as among the main indicators for the success of a franchising system. Thus, this qualitative research was conducted to identify the factors that attributed to the FRQ between franchisor and franchisee. This process involved the integration between existing literature reviews and industrial practices, emphasising on the gaps to elucidate the problem statement. Semi-structured interviews were conducted in this research to answer the four (4) main issues. Ten (10) dimensions of FRQ, fourteen (14) exogenous factors and eleven (11) endogenous factors that influenced the FRQ were identified. In conclusion, this comprehensive research will benefit all the stake holders to (i) adhere to the FRQ dimension in Malaysia, (ii) identify the exogenous factors that influence the FRQ, (iii) identify the endogenous factors that influence the FRQ, (iv) introduce the crucial elements to be given attention to in any franchise development programme and (v) initiate an exploratory model for further research to affirm the literature reviews. 2012-08 Thesis https://etd.uum.edu.my/3819/ https://etd.uum.edu.my/3819/1/s91218.pdf text eng validuser Ph.D. doctoral Universiti Utara Malaysia Aaker, D.A., Kumar, V., & Day, G.S. (2001). Marketing research. (7th ed.). New York: John Wiley & Son. Abdul Aziz Abdul Muti. (1981). Kajian sistem pawah di kalangan pekebun kecil, Imprint Kuala Lumpur : Bahagian Ekonomi Perancangan dan Belanjawan, Pihak Berkuasa Kemajuan Pekebun Kecil Perusahaan Getah. Abdullah, F., Alwi, M.R., Lee, N., & Ho, V.B. (2008). 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