Factors influencing the adoption of mobile banking among Generation Y

The main purpose of this study is to examine what are the most significant factors that influence the intention to adopt Mobile Banking Services by Generation Y. This study was carried out among the respondents of the students at Universiti Utara Malaysia which includes three educational levels. In...

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Main Author:	Adilah, Othman
Format:	Thesis
Language:	eng eng
Published:	2014
Subjects:	HG Finance TK6570 Mobile Communication System.
Online Access:	https://etd.uum.edu.my/4083/1/s813282.pdf https://etd.uum.edu.my/4083/2/s813282_abstract.pdf
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id	my-uum-etd.4083
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Adam, Mohamad Zainol Abidin
topic	HG Finance TK6570 Mobile Communication System.
spellingShingle	HG Finance TK6570 Mobile Communication System. Adilah, Othman Factors influencing the adoption of mobile banking among Generation Y
description	The main purpose of this study is to examine what are the most significant factors that influence the intention to adopt Mobile Banking Services by Generation Y. This study was carried out among the respondents of the students at Universiti Utara Malaysia which includes three educational levels. In this study, a total of 400 questionnaire forms were distributed to respondents, but only 382 were returned. The variables that have been tested in this study were Perceived Usefulness, Perceive Ease of Use, Awareness, Trust, Perceived Value and Social Norms. The findings of the study revealed that all independent variables have a positive relationship with the dependent variable. Meanwhile, Social Norms have a positive influence towards Mobile Banking Adoption among Generation Y.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Adilah, Othman
author_facet	Adilah, Othman
author_sort	Adilah, Othman
title	Factors influencing the adoption of mobile banking among Generation Y
title_short	Factors influencing the adoption of mobile banking among Generation Y
title_full	Factors influencing the adoption of mobile banking among Generation Y
title_fullStr	Factors influencing the adoption of mobile banking among Generation Y
title_full_unstemmed	Factors influencing the adoption of mobile banking among Generation Y
title_sort	factors influencing the adoption of mobile banking among generation y
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2014
url	https://etd.uum.edu.my/4083/1/s813282.pdf https://etd.uum.edu.my/4083/2/s813282_abstract.pdf
_version_	1747827677250715648
spelling	my-uum-etd.40832022-04-09T23:13:11Z Factors influencing the adoption of mobile banking among Generation Y 2014 Adilah, Othman Adam, Mohamad Zainol Abidin Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HG Finance TK6570 Mobile Communication System. The main purpose of this study is to examine what are the most significant factors that influence the intention to adopt Mobile Banking Services by Generation Y. This study was carried out among the respondents of the students at Universiti Utara Malaysia which includes three educational levels. In this study, a total of 400 questionnaire forms were distributed to respondents, but only 382 were returned. The variables that have been tested in this study were Perceived Usefulness, Perceive Ease of Use, Awareness, Trust, Perceived Value and Social Norms. The findings of the study revealed that all independent variables have a positive relationship with the dependent variable. Meanwhile, Social Norms have a positive influence towards Mobile Banking Adoption among Generation Y. 2014 Thesis https://etd.uum.edu.my/4083/ https://etd.uum.edu.my/4083/1/s813282.pdf text eng public https://etd.uum.edu.my/4083/2/s813282_abstract.pdf text eng public masters masters Universiti Utara Malaysia Aboelmaged, M., and Gebba, T. R. (2013). Mobile Banking Adoption: An Examination of Technology Acceptance Model and Theory of Planned Behavior. International Journal of Business Research and Development (IJBRD), 2(1). Adesina, (2012). An Empirical Investigation of the Level of Users' Acceptance of E-Banking in Nigeria. Journal of Internet Banking and Commerce, 15(1). Amin, H. (2007). An Analysis of Mobile Credit Card Usage Intentions. Information Management and Computer Security, 15(4), 260-269. Amin, H., Baba, R., and Muhammad, M. Z. (2007). An Analysis of Mobile Banking Acceptance by Malaysian Customers. Sunway Academic Journal, 4, 1-12. Alsaab, S. A. S. (2009). 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Factors influencing the adoption of mobile banking among Generation Y

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