Factors influencing the adoption of mobile banking among Generation Y
The main purpose of this study is to examine what are the most significant factors that influence the intention to adopt Mobile Banking Services by Generation Y. This study was carried out among the respondents of the students at Universiti Utara Malaysia which includes three educational levels. In...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/4083/1/s813282.pdf https://etd.uum.edu.my/4083/2/s813282_abstract.pdf |
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