Determining visitor's motivation to Legoland Malaysia

The reason of this research was to examine the motivations of people who visit Legoland Theme Park in Nusajaya, Johor. In this study, The Leisure Motivation Scale survey questionnaire was administered on visitors who will and had visited Legoland. A total of 110 questionnaires were distributed in Ma...

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Main Author:	Hasniza, Aarif
Format:	Thesis
Language:	eng eng
Published:	2014
Subjects:	G154.9-155.8 Travel and state Tourism HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/4189/1/s810668.pdf https://etd.uum.edu.my/4189/2/s810668_abstract.pdf
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id	my-uum-etd.4189
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Don @ A. Wahab, Mohd Sobri
topic	G154.9-155.8 Travel and state Tourism HF5415.33 Consumer Behavior.
spellingShingle	G154.9-155.8 Travel and state Tourism HF5415.33 Consumer Behavior. Hasniza, Aarif Determining visitor's motivation to Legoland Malaysia
description	The reason of this research was to examine the motivations of people who visit Legoland Theme Park in Nusajaya, Johor. In this study, The Leisure Motivation Scale survey questionnaire was administered on visitors who will and had visited Legoland. A total of 110 questionnaires were distributed in May of 2014. The survey results of the four motivational dimensions in the Leisure Motivation Scale— social, intellectual, competence-mastery, and stimulus-avoidance—were analyzed across eight demographic variables, which included gender, age, ethnicity, residential status, travelling with children or not, number of times visited Legoland, level of education, and annual income. The results showed that the intellectual dimension was the most influential motivation for people who visited Legoland. Moreover, this study found that visitors' motivations differ by demographic variables. The findings from this study provided information on what motivate people to visit Legoland with respect to specific demographic variables and what aspects of services and attraction of the amusement parks may enhance to attract and satisfy visitors with different needs.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Hasniza, Aarif
author_facet	Hasniza, Aarif
author_sort	Hasniza, Aarif
title	Determining visitor's motivation to Legoland Malaysia
title_short	Determining visitor's motivation to Legoland Malaysia
title_full	Determining visitor's motivation to Legoland Malaysia
title_fullStr	Determining visitor's motivation to Legoland Malaysia
title_full_unstemmed	Determining visitor's motivation to Legoland Malaysia
title_sort	determining visitor's motivation to legoland malaysia
granting_institution	Universiti Utara Malaysia
granting_department	Ghazali Shafie Graduate School of Government
publishDate	2014
url	https://etd.uum.edu.my/4189/1/s810668.pdf https://etd.uum.edu.my/4189/2/s810668_abstract.pdf
_version_	1747827695567241216
spelling	my-uum-etd.41892022-05-23T01:27:43Z Determining visitor's motivation to Legoland Malaysia 2014 Hasniza, Aarif Don @ A. Wahab, Mohd Sobri Ghazali Shafie Graduate School of Government Ghazali Shafie Graduate School of Government G154.9-155.8 Travel and state. Tourism HF5415.33 Consumer Behavior. The reason of this research was to examine the motivations of people who visit Legoland Theme Park in Nusajaya, Johor. In this study, The Leisure Motivation Scale survey questionnaire was administered on visitors who will and had visited Legoland. A total of 110 questionnaires were distributed in May of 2014. The survey results of the four motivational dimensions in the Leisure Motivation Scale— social, intellectual, competence-mastery, and stimulus-avoidance—were analyzed across eight demographic variables, which included gender, age, ethnicity, residential status, travelling with children or not, number of times visited Legoland, level of education, and annual income. The results showed that the intellectual dimension was the most influential motivation for people who visited Legoland. Moreover, this study found that visitors' motivations differ by demographic variables. The findings from this study provided information on what motivate people to visit Legoland with respect to specific demographic variables and what aspects of services and attraction of the amusement parks may enhance to attract and satisfy visitors with different needs. 2014 Thesis https://etd.uum.edu.my/4189/ https://etd.uum.edu.my/4189/1/s810668.pdf text eng public https://etd.uum.edu.my/4189/2/s810668_abstract.pdf text eng public other masters Universiti Utara Malaysia Bakir, A. & Baxter, S.G. (2011). Touristic fun: Motivational factors for visiting Legoland Winsor theme Park. Journal of Hospitality Marketing and Management, 20/(3/4), 299-315 Beard, J. G, & Ragheb, M. G (1983). Measuring leisure motivation. Journal of Leisure Research, 75(3), 219-228. Beerli, A., & Martin, J.D. 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Determining visitor's motivation to Legoland Malaysia

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