Consumer purchase intention on sport footwear among generation Y in Padang, Indonesia

This study is aims to determine consumer purchased intention on Sport footwear among generation Y in Padang, Indonesia. This study provides a comparative description on consumer purchased intention and factors that affected purchased intention between foreign and local sport footwear among Generatio...

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Main Author:	Oktarici, Eddo Nanda
Format:	Thesis
Language:	eng eng
Published:	2014
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/4212/1/s812446.pdf https://etd.uum.edu.my/4212/2/s812446_abstract.pdf
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id	my-uum-etd.4212
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Saud, Mohammad Basir
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Oktarici, Eddo Nanda Consumer purchase intention on sport footwear among generation Y in Padang, Indonesia
description	This study is aims to determine consumer purchased intention on Sport footwear among generation Y in Padang, Indonesia. This study provides a comparative description on consumer purchased intention and factors that affected purchased intention between foreign and local sport footwear among Generation Y. From preceding literature, a theoretical framework was developed to show the effect of country of origin, price, brand image, and product design on consumer purchase intention o Foreign and Local sport footwear among generation Y. A number of samples in this study were 260 respondents, and for sampling is by using convenience sampling method.Primary data in this study were obtained from questionnaires, which then conducted an analysis of data obtained in the form of quantitative analysis. Techniques of data analysis used were multiple linear regression analysis. The hypothesis was tested by F test and t test with α = 0.05. Results of the study indicated that only the country of origin and product designs factors that have a significant influence on consumer purchase intention both for foreign and local sport footwear. Whereas, price only have significant effect when consumer decided to purchase local sport footwear. Meanwhile, brand image only have significant effect when decided to intend purchased foreign sport footwear. A comparative description on purchased intention of Foreign and Local sport footwear revealed some similar, and its differences factors that affect the purchase intentions on sport footwear among generation Y in Padang, Indonesia. Implications and future research suggestions are also discussed.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Oktarici, Eddo Nanda
author_facet	Oktarici, Eddo Nanda
author_sort	Oktarici, Eddo Nanda
title	Consumer purchase intention on sport footwear among generation Y in Padang, Indonesia
title_short	Consumer purchase intention on sport footwear among generation Y in Padang, Indonesia
title_full	Consumer purchase intention on sport footwear among generation Y in Padang, Indonesia
title_fullStr	Consumer purchase intention on sport footwear among generation Y in Padang, Indonesia
title_full_unstemmed	Consumer purchase intention on sport footwear among generation Y in Padang, Indonesia
title_sort	consumer purchase intention on sport footwear among generation y in padang, indonesia
granting_institution	Universiti Utara Malaysia
granting_department	Ghazali Shafie Graduate School of Government
publishDate	2014
url	https://etd.uum.edu.my/4212/1/s812446.pdf https://etd.uum.edu.my/4212/2/s812446_abstract.pdf
_version_	1776103635422281728
spelling	my-uum-etd.42122022-12-28T00:38:14Z Consumer purchase intention on sport footwear among generation Y in Padang, Indonesia 2014 Oktarici, Eddo Nanda Saud, Mohammad Basir Ghazali Shafie Graduate School of Government Ghazali Shafie Graduate School of Government HF5415.33 Consumer Behavior. This study is aims to determine consumer purchased intention on Sport footwear among generation Y in Padang, Indonesia. This study provides a comparative description on consumer purchased intention and factors that affected purchased intention between foreign and local sport footwear among Generation Y. From preceding literature, a theoretical framework was developed to show the effect of country of origin, price, brand image, and product design on consumer purchase intention o Foreign and Local sport footwear among generation Y. A number of samples in this study were 260 respondents, and for sampling is by using convenience sampling method.Primary data in this study were obtained from questionnaires, which then conducted an analysis of data obtained in the form of quantitative analysis. Techniques of data analysis used were multiple linear regression analysis. The hypothesis was tested by F test and t test with α = 0.05. Results of the study indicated that only the country of origin and product designs factors that have a significant influence on consumer purchase intention both for foreign and local sport footwear. Whereas, price only have significant effect when consumer decided to purchase local sport footwear. Meanwhile, brand image only have significant effect when decided to intend purchased foreign sport footwear. A comparative description on purchased intention of Foreign and Local sport footwear revealed some similar, and its differences factors that affect the purchase intentions on sport footwear among generation Y in Padang, Indonesia. Implications and future research suggestions are also discussed. 2014 Thesis https://etd.uum.edu.my/4212/ https://etd.uum.edu.my/4212/1/s812446.pdf text eng public https://etd.uum.edu.my/4212/2/s812446_abstract.pdf text eng public masters masters Universiti Utara Malaysia Agrawal, J., & Kamakura, W. A. (1999). Country of origin: A competitive advantage? International Journal of Research in Marketing, 16 (4), 25-267. Ahmed, Z. U., Jhonson, J. P., & boon, l. c. (2004). Does Country of Origin Mater for Low-Involvement products? International Marketing Review, 12 (1), 102-120. Ahmetoglu, G., Fried, S., Dawes, J., & Furnham, A. (2010). Pricing Practices: Their Effectson Consumer Behaviour and Welfare. London: Mountainview Learning. 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Consumer purchase intention on sport footwear among generation Y in Padang, Indonesia

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